Kelly Smith

How To Plan, Organize, And Quickly Create Social Media Content

We developed this formula and process specifically for aesthetic medical practices such as plastic surgeons, medical spas, dermatologists, and other medical clinics. The PGC5 Framework For Social Media Content What if I told you all our social media success follows the same five-step framework? By success, I mean this is the same framework we use …

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How To Gain Massive Attention On Social Media For Your Medical Spa

This method works on any aesthetic medical practice, including plastic surgeons, medical spas, dermatologists, and more. Use this method in your next organic social media campaign! Are you searching for a foolproof way to gain massive attention on social media for your practice or medical spa? If so, this blog post is for you. As …

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Profit Killer #7: Undefined Consultation Structure & Protocol

A defined consultation structure will raise your patient closing ratios and provide more consistent results for your practice. While closing at a 50% ratio would make your practice successful, how does 75% sound? Before the Consultation Preparing for a successful close begins before the physician or consultant even meets the patient – it begins at …

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Profit Killer #6: Inability to Convert Expensive Leads

Most practice owners believe more leads would solve their financial challenges. Although this is sometimes true, more often the issue is that their leads do not result in appointments or consultations.  Lead conversion is the ability to transfer a caller, a patient question at the front desk, an e-mail or online lead into an appointment …

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Profit Killer #5: Not Knowing Your Key Performance Indicators And Marketing ROI

To make the changes needed for your profit to grow, you have to know how your business currently performs. Track and measure your Key Performance Indicators (KPI) and make sure you get a proper return on your marketing investment (ROI). Which KPIs should you measure? We recommend tracking and measuring the number of leads, conversions …

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Create A High – Volume Retail Practice To Increase Profit And Patient Retention

Want returning clients? Make sure they buy something on their way out. Research shows that the amount of retail products sold to a client during a visit impacts the likeliness of that client returning.  If done correctly, retail sales can be a good way to add to your practice’s income and increase profit. We suggest picking one …

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Profit Killer #4 – Not Tracking Key Metrics, Expenses & Benchmarks.

Build a healthier business by tracking your key expenses to identify problem areas and improve your net profit It’s simple, right? If you spend less money than you make, your business will stay afloat. But if you want it to be a downright success, you need to spend wisely. By measuring your expenses monthly and …

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Profit Killer #3 – A Low Conversion Website

Create a website that sells: Worry less about looks and more about converting visits on your site into patient leads.  Don’t get me wrong: A website does need to look good. But it has to be efficient as well. As an owner of a website you have a digital salesperson working for you 24 hours a day. Your …

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Profit Killer #2 – Lack Of Written Annual Marketing Plan (AMP)

Create Your Annual Marketing Plan in One Hour to Increase Your Profit and Revenue  The most impactful strategy to market and grow your practice and take your profit to the next level is to create and implement an Annual Marketing Plan. A solid AMP helps you increase revenue, decrease impulsive marketing spending, direct patients into new services, maintain …

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Profit Killer #1 – No Clear and Measurable Financial Plan

How To Set Clear Monthly Sales Goals With Team Buy-in  If you feel uncomfortable with the financial analysis side of your business, you are not alone. Add to that the concept of open book accounting, and most business owners will start to balk.   But knowledge is power: If you know and share your performance, and use it …

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