Kelly Smith

Stop Discounting, Start Cross-Promoting

Even established, successful practices can have a hard time introducing and selling new products in today’s information-saturated world. Consumers are bombarded with services, discounts, offers, and promotions for things they may or may not need everywhere they look. So, how do you get through to them? What will make them choose your product or service …

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1 Hour Plans Book Series Made Amazon’s Hot New Releases List

Last week, Kelly’s newly released books, 1 Hour Annual Marketing Plan and 1 Hour Sales Event Plan made Amazon’s Hot New Releases list. 1 Hour Annual Marketing Plan made #1 and 1 Hour Sales Event Plan made #2 in Cosmetic & Reconstructive Surgery books on Amazon. These 1 Hour books will help you increase your revenue up …

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Announcing Our Conversion, Consultation & Closing Skills Course

Wouldn’t it be great if you knew the thousands of dollars you were spending each month on marketing and lead generation were being handled wonderfully by your staff, and your conversion, consultation, and closing ratios were through the roof? Sales training is one of the most important elements to create this success, and we hear …

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Product of the Month Spotlight: Elaine Sterling

Did you know that retail sales should make up 10 percent of your revenue? When implemented correctly, retail can make your practice more profitable, increase retention rate, and result in more repeat clients. Selecting retail is important and you don’t necessarily need the entire line of each product that you’re interested in. Research has shown …

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How to Engage Your Practice’s Followers with Valentine’s Day Themed Posts

Love is in the air and Valentine’s Day is quickly approaching. For some of us, our idea of love is a solid night of sleep and a plate full of delicious tacos. Present company included. However, no matter how you define love or Valentine’s Day, you can use the holiday to create highly engaging posts …

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New ASAPS Study Confirms the Importance of Social Media for Plastic Surgeons

According to an article published last month in the Aesthetic Surgery Journal by the American Society for Aesthetic Plastic Surgery, patients are choosing plastic surgeons based on online presence rather than their experience, expertise or ability. We’ve seen this time and time again, and now this study confirms that social media is critical to practices. …

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Creating Strong Cross-Promotions for Plastic Surgeons and Med Spas

One of the common mistakes that we see plastic surgery practices and med spas make is using discounting rather than cross-promoting. Cross-promoting will positively impact your practice’s bottom line. Also known as a gift with purchase, it’s a great way to build ancillary services, promote new services, and get patients to try new services they …

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The MedSpa Business Profit Blueprint - Top 10 Profit Killers For Plastic Surgeons & Medical Spas - Available On Amazon Now For $29.97

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