Sales & Marketing

Profit Killer #7: Undefined Consultation Structure & Protocol 1

Profit Killer #7: Undefined Consultation Structure & Protocol

A defined consultation structure will raise your patient closing ratios and provide more consistent results for your practice. While closing at a 50% ratio would make your practice successful, how does 75% sound? Before the Consultation Preparing for a successful close begins before the physician or consultant even meets the patient – it begins at […]

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Profit Killer #6: Inability to Convert Expensive Leads 2

Profit Killer #6: Inability to Convert Expensive Leads

Most practice owners believe more leads would solve their financial challenges. Although this is sometimes true, more often the issue is that their leads do not result in appointments or consultations.  Lead conversion is the ability to transfer a caller, a patient question at the front desk, an e-mail or online lead into an appointment

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Profit Killer #5: Not Knowing Your Key Performance Indicators And Marketing ROI 3

Profit Killer #5: Not Knowing Your Key Performance Indicators And Marketing ROI

To make the changes needed for your profit to grow, you have to know how your business currently performs. Track and measure your Key Performance Indicators (KPI) and make sure you get a proper return on your marketing investment (ROI). Which KPIs should you measure? We recommend tracking and measuring the number of leads, conversions

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Profit Killer #3 – A Low Conversion Website 4

Profit Killer #3 – A Low Conversion Website

Create a website that sells: Worry less about looks and more about converting visits on your site into patient leads.  Don’t get me wrong: A website does need to look good. But it has to be efficient as well. As an owner of a website you have a digital salesperson working for you 24 hours a day. Your

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Profit Killer #2 – Lack Of Written Annual Marketing Plan (AMP) 5

Profit Killer #2 – Lack Of Written Annual Marketing Plan (AMP)

Create Your Annual Marketing Plan in One Hour to Increase Your Profit and Revenue  The most impactful strategy to market and grow your practice and take your profit to the next level is to create and implement an Annual Marketing Plan. A solid AMP helps you increase revenue, decrease impulsive marketing spending, direct patients into new services, maintain

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Profit Killer #1 – No Clear and Measurable Financial Plan 6

Profit Killer #1 – No Clear and Measurable Financial Plan

How To Set Clear Monthly Sales Goals With Team Buy-in  If you feel uncomfortable with the financial analysis side of your business, you are not alone. Add to that the concept of open book accounting, and most business owners will start to balk.   But knowledge is power: If you know and share your performance, and use it

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1 Hour Plans Book Series Made Amazon’s Hot New Releases List

Last week, Kelly’s newly released books, 1 Hour Annual Marketing Plan and 1 Hour Sales Event Plan made Amazon’s Hot New Releases list. 1 Hour Annual Marketing Plan made #1 and 1 Hour Sales Event Plan made #2 in Cosmetic & Reconstructive Surgery books on Amazon. These 1 Hour books will help you increase your revenue up

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Announcing Our Conversion, Consultation & Closing Skills Course

Wouldn’t it be great if you knew the thousands of dollars you were spending each month on marketing and lead generation were being handled wonderfully by your staff, and your conversion, consultation, and closing ratios were through the roof? Sales training is one of the most important elements to create this success, and we hear

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The MedSpa Business Profit Blueprint - Top 10 Profit Killers For Plastic Surgeons & Medical Spas - Available On Amazon Now For $29.97

Our Med Spa Growth Accelerator program starts in 

If you're looking to grow your business

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Projected Growth Consulting Cancels Participation In Aesthetic Management Partners 2023 Owner Summit

September 20, 2023 Our team at Projected Growth Consulting eagerly anticipated connecting with our beloved community at Aesthetic Management Partners 2023 Owner Summit in Phoenix, Arizona, this year. Unfortunately, we regret to inform our community that we have had to make the difficult decision to withdraw our participation from this event.

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