What is the best way to grow social media quickly for plastic surgeon and med spas? The #1 way to grow social media engagement is by running giveaway contests, such as free Microneedling or Botox services.
WHY CONTESTS ON SOCIAL MEDIA?
The private nature of aesthetic services means that patients aren’t likely to announce publicly that they’ve received services. They are more likely, however, to participate in a giveaway contest on your social media platforms. Here are three types of contests you can implement for your plastic surgery practice or med spa today!
OPTION #1: STANDARD MONTHLY GIVEAWAY CONTEST
Contest Post Example:
Let’s pump up that sparkle with a Laser Treatment from our newest Erbium Laser for our BIGGEST FAN! This treatment is a serious multitasker. We’ll talk about what’s best for YOU. You know the Giveaway Contest rules: 1 entry for LIKES/LOVES on our posts, and 2 entries for a COMMENT, leave us a little note! #erbiumlaser #ipl #laserfacial
This promotion is in no way sponsored, endorsed or administered by, or associated with Facebook. Contest ends January 31st. Winner announced in early February on Facebook and Instagram.
OPTION #2: ‘YOU CHOOSE’ GIVEAWAY CONTEST
Contest Post Example:
FINAL DAYS to vote for January’s Giveaway Prize in our poll! What’s your pick?
— Botox
— Injectable Filler
— Laser Facial
The Rules: 1 entry for Likes, and 2 entries for Comments. Start by COMMENTING your prize vote on this post. Can’t wait to hear from you! #laserfacial #botox #filler
This promotion is in no way sponsored, endorsed or administered by, or associated with Facebook. Contest ends January 31st. Winner announced in early February on Facebook and Instagram.
OPTION #3: SELFIE OR GIF GIVEAWAY CONTEST
How to Use It?
Try a ‘selfie’ or ‘GIF’ (animated image files, otherwise known as a ‘little video clip’) promotion and for entry they need to share a selfie or GIF in the Comments.
HOW DOES YOUR PLASTIC SURGERY PRACTICE OR MED SPA STACK UP?
How well is your practice using social media? Find out by taking our online diagnostic here.
