Blog

Building a Successful Med Spa: The Key Mindsets and Expert Guidance You Need

In the competitive world of med spas, success hinges on adopting the right mindset, seeking expert guidance, and having a clear, strategic plan. Opening a med spa is a dream…

Essential Tech Tools for Med Spa Success in 2025

As we move into 2025, staying ahead of the competition in the med spa industry requires more than just offering great services. Clients today expect the latest, most effective treatments—and…

Building a Strong, Memorable Brand for Your Med Spa: 6 Key Tips

In today’s competitive med spa industry, creating a standout brand is no longer optional—it’s essential for long-term success. It’s not just about the services you offer; it’s about how your…

Turning Your Med Spa Around in Just 6 Months: A Step-by-Step Growth Blueprint

Imagine this: Your med spa is facing challenges—client numbers are dwindling, the competition is fierce, and you’re feeling uncertain about the future. Now, picture this: six months from now, your…

Navigating Med Spa Licensing and Legal Compliance: A Journey to Success

Picture this: You’ve spent months—or maybe even years—building your dream med spa. You’ve created a beautiful space, brought together a talented team, and invested in state-of-the-art equipment. Your vision is…

Boosting Client Retention in Your Med Spa: 5 Proven Strategies

Have you ever wondered why your clients aren’t coming back as often as you’d like? Client retention is one of the most crucial factors in growing your med spa—and if…

Building a Strong, Memorable Brand for Your Med Spa: 6 Key Tips

In today’s competitive med spa industry, creating a standout brand is no longer optional—it’s essential for long-term success. It’s not just about the services you offer; it’s about how your…

5 Essential Steps to Build a Thriving Med Spa

Have you ever wondered what it takes to build a med spa that doesn’t just survive—but truly thrives? What’s the secret behind turning your dream into a profitable, successful reality?…

a sleek and modern sales funnel design displayed on a computer screen, with vibrant colors and engaging visuals to attract customers to a medspa.

Creating a High-Converting Sales Funnel for Your MedSpa: A Comprehensive Guide

Are you struggling to turn consultations into procedures at your MedSpa? This guide dives into the essentials of crafting a sales funnel that not only attracts the right clientele…

a tranquil spa setting with lush greenery and soft candlelight, welcoming first-time visitors into a serene space filled with promise and relaxation.

Boosting Med Spa Loyalty: Transforming First-Time Visitors Into Devoted Members

Do you ever wonder why some clients visit your med spa once and never return? Establishing a robust loyalty program can be the key to turning fleeting visits into…

a smiling receptionist warmly welcoming clients at a modern and elegant front desk in a luxurious medical spa.

Enhancing Your Med Spa Experience: The Role of Our Front Desk Team

Step Inside Your Med Spa Experience: Unveiling the Front Desk Journey | Professional Insights

a luxurious spa room with elegant decor and a sign advertising seasonal deals on rejuvenating treatments.

Elevate MedSpa Sales Through Strategic Seasonal Deals

Are your seasonal promotions not delivering the expected boost in MedSpa sales? This post delves into effective strategies that can transform your retail sales and marketing approach. From leveraging…

a modern, sleek office space with a large whiteboard covered in strategic plans and graphs, symbolizing expert medspa consulting for growth and success in the aesthetic industry.

Expert Medspa Consulting for Strategic Growth and Aesthetic Industry Success

Unlock Success with Top-Tier Medspa Consulting Services | Expert Medspa Consultant Strategies for Optimal Results

med spa nice and classy front desk location

Unlocking the Rewards of Investing in a Spa Franchise: Insights for Entrepreneurs

Uncover Your Path to Success with a Lucrative Med Spa Franchise Opportunity Today - Your Key to Thriving in the Spa Industry!

a sleek, modern office desk with a computer displaying a detailed med spa business plan.

Mastering Your Med Spa Business Plan: Step-by-Step Guide

Crafting a successful med spa business plan is vital for growth. Learn how to master this process with our step-by-step guide.

a modern, sleek consultation room filled with state-of-the-art equipment and luxurious decor, setting the stage for expert aesthetic consulting.

Maximizing Your Practice’s Potential Through Expert Aesthetic Consulting

Unleash Your Practice's Potential with Aesthetic Consulting Services for Sustainable Growth and Success. Elevate your aesthetics business today!

a smiling customer holding a glowing review card surrounded by a modern, elegant medspa setting.

Boosting MedSpa Sales Through Strategic Use of Customer Testimonials and Reviews

Unlock More Testimonials with Top Med Spa Review Strategies - Boost Your Med Spa Reputation Today!

a luxurious, modern spa consultation room with sleek decor and state-of-the-art equipment, creating an inviting atmosphere for clients seeking beauty treatments.

MedSpa Consultations: Crafting the Path to Increased Sales

Are you struggling to turn your MedSpa consultations into a robust revenue stream? This article will guide you through enhancing patient engagement and optimizing consultation techniques to significantly boost…

10 Proven Strategies to Boost Your Medspa Sales This Year

Need to boost your medspa sales? Here are 10 proven marketing strategies to boost your medspa sales this year. From enhancing your online presence to running special promotions, these tips…

Top Strategies to Maximize Your Medspa’s Revenue with Data Driven Marketing Tactics

Are you struggling to MAXIMIZE YOUR MEDSPA’S REVENUE WITH DATA DRIVEN MARKETING TACTICS? Data-driven marketing tactics can make a real difference. By leveraging comprehensive customer data, you can fine-tune your…

The Ultimate Guide to Upselling and Cross Selling in Your Medspa: Tips and Strategies

Looking to increase revenue and client satisfaction in your medspa? This is the ultimate guide to upselling and cross selling in your medspa, providing actionable tactics. Learn how to offer…

a smiling sales team working together in a sleek, modern medspa environment.

Transform Your MedSpa: Build a Sales Team That Delivers

Are you struggling to see a significant return on investments in your MedSpa? A robust sales team can be the catalyst for enhancing your inventory turnover and boosting overall…

5 Common Sales Mistakes Medspa Owners Make and How to Avoid Them: A Practical Guide to Success

Are you watching your Med Spa’s potential profits slip away due to common sales errors? Many owners in this unique industry fall into traps that can stunt their business’s growth.…

Med Spa Retail Optimization Strategies You Need to Boost Your Profitability

Are retail sales hurting your business’s profitability? Unsure of how to boost your retail sales to become a high volume retail practice? Selling retail, done right, can increase your practice’s…

3 Roles Your Front Desk Team Must Do To Maximize Your Med Spa Sales

You can spend thousands of marketing dollars each month bringing fresh leads to your practice. However, if your front desk team is not successfully converting those new leads into consultations…

How to Close More Sales Using the TENS Technique

First impressions matter when it comes to boosting your closing sales ratio. How you interact with a prospective patient, both verbally and nonverbally, can make or break the success of…

5 Tips to Boost Your Website Conversion Rate

Your website is your digital storefront that showcases who you are and what you do. You can be the best at what you do; however, if you have a slow,…

Inventory Management Protocols to Use at Your Med Spa

3 Critical Inventory Management Protocols to Integrate Into Your Practice Too many med spas overlook the importance of inventory management. From unexplained inventory shortages to having zero protocols in place…

How to Host A High-Converting Social Media Giveaway

It’s no secret that social media can be a powerful tool to grow your business. With millions of daily users and around 76% of social media users having purchased something…

New PGC Executive Coaching App to Take Your Business to the Next Level

Meet the latest tool to take your business to the next level: the PGC Executive Coaching App! Inside the PGC app, you’ll gain access to several key resources to track,…

Introducing the 2nd Edition of “Top 10 Profit Killers for Plastic Surgeons and Medical Spas”

Author, CEO, and founder of Projected Growth Consulting, Kelly Smith, recently released her highly anticipated 2nd Edition of “Top 10 Profit Killers for Plastic Surgeons and Medical Spas: And How…

Author Kelly Smith’s new Audiobook “Top 10 Profit Killers for Plastic Surgeons and Medical Spas” is a step-by-step guide to help listeners scale their medical practice.

Recent audiobook release “Top 10 Profit Killers for Plastic Surgeons and Medical Spas: And How to Avoid or Fix Them!” from Audiobook Network author Kelly Smith is a skillful guide…

Medical Spa Industry Trends & Stats You Shouldn’t Ignore

Are you searching for information on opening a medical spa business and making it profitable within your first year?Or are you thinking about buying an existing medical spa business or…

The Perfect Marketing Plan For Medical Spas

Do you struggle with keeping up with your marketing plan? Don’t worry. You’re not alone. Most practice owners we consult do too. We know you get so busy working in…

Why Sales Events Are Better Than Open Houses (And How To Sell Thousands In Services At One)!

Many of you know I started the company by doing onsite sales events, and we’ve done over 3,000 of them. Initially, this idea came to fruition because we were a…

What I Wish I Would’ve Known Before Opening My Med Spa

Are you searching for information on opening a medical spa business and making it profitable within your first year? Are you thinking about buying an existing medical spa or selling…

Medical Spa Sales Tips: Front Desk Training That Drives Consultations & Sales

This method works on any aesthetic medical practice, including plastic surgeons, medical spas, dermatologists, and more. Use this method in your next organic social media campaign! Looking for ways to…

How To Plan, Organize, And Quickly Create Social Media Content

We developed this formula and process specifically for aesthetic medical practices such as plastic surgeons, medical spas, dermatologists, and other medical clinics. The PGC 5 Framework For Social Media Content…

How To Gain Massive Attention On Social Media For Your Medical Spa

This method works on any aesthetic medical practice, including plastic surgeons, medical spas, dermatologists, and more. Use this method in your next organic social media campaign! Are you searching for…

Profit Killer #7: Undefined Consultation Structure & Protocol

A defined consultation structure will raise your patient closing ratios and provide more consistent results for your practice. While closing at a 50% ratio would make your practice successful, how…

Profit Killer #6: Inability to Convert Expensive Leads

Most practice owners believe more leads would solve their financial challenges. Although this is sometimes true, more often the issue is that their leads do not result in appointments or…

Profit Killer #5: Not Knowing Your Key Performance Indicators And Marketing ROI

To make the changes needed for your profit to grow, you have to know how your business currently performs. Track and measure your Key Performance Indicators (KPI) and make sure…

Create A High – Volume Retail Practice To Increase Profit And Patient Retention

Want returning clients? Make sure they buy something on their way out. Research shows that the amount of retail products sold to a client during a visit impacts the likeliness of…

Profit Killer #4 – Not Tracking Key Metrics, Expenses & Benchmarks.

Build a healthier business by tracking your key expenses to identify problem areas and improve your net profit It’s simple, right? If you spend less money than you make, your…

Profit Killer #3 – A Low Conversion Website

Create a website that sells: Worry less about looks and more about converting visits on your site into patient leads. Don’t get me wrong: A website does need to look good. But…

Profit Killer #2 – Lack Of Written Annual Marketing Plan (AMP)

Create Your Annual Marketing Plan in One Hour to Increase Your Profit and Revenue The most impactful strategy to market and grow your practice and take your profit to the next level…

Profit Killer #1 – No Clear and Measurable Financial Plan

How To Set Clear Monthly Sales Goals With Team Buy-in If you feel uncomfortable with the financial analysis side of your business, you are not alone. Add to that the concept of…

The Six-Figure Sales Event

Every hour spent on consultations is time that could be spent on treating patients and generating profit. Imagine doing 33 consultations in one evening with an outcome of 27 appointments.…

Stop Discounting, Start Cross-Promoting

Even established, successful practices can have a hard time introducing and selling new products in today’s information-saturated world. Consumers are bombarded with services, discounts, offers, and promotions for things they…

1 Hour Plans Book Series Made Amazon’s Hot New Releases List

Last week, Kelly’s newly released books, 1 Hour Annual Marketing Plan and 1 Hour Sales Event Plan made Amazon’s Hot New Releases list. 1 Hour Annual Marketing Plan made #1…

Announcing Our Conversion, Consultation & Closing Skills Course

Wouldn’t it be great if you knew the thousands of dollars you were spending each month on marketing and lead generation were being handled wonderfully by your staff, and your…

Product of the Month Spotlight: Elaine Sterling

Did you know that retail sales should make up 10 percent of your revenue? When implemented correctly, retail can make your practice more profitable, increase retention rate, and result in…

How to Engage Your Practice’s Followers with Valentine’s Day Themed Posts

Love is in the air and Valentine’s Day is quickly approaching. For some of us, our idea of love is a solid night of sleep and a plate full of…

New ASAPS Study Confirms the Importance of Social Media for Plastic Surgeons

According to an article published last month in the Aesthetic Surgery Journal by the American Society for Aesthetic Plastic Surgery, patients are choosing plastic surgeons based on online presence rather…

Happy New Year from all of us at PGC™!

Wishing you a prosperous 2019. Happy New Year to you and yours!

How to Get Comments and Shares on Social Media

The most important goal of social media is getting engagement on your platforms. So, how do you get more comments and shares? Here is a recap of our tips to…

Creating Strong Cross-Promotions for Plastic Surgeons and Med Spas

One of the common mistakes that we see plastic surgery practices and med spas make is using discounting rather than cross-promoting. Cross-promoting will positively impact your practice’s bottom line. Also…

Social Media Contest Tips for Plastic Surgeons and Med Spas

As mentioned previously, the #1 way to grow social media engagement for your plastic surgery practice or med spa is by running social media contests. Here are seven tips for…

6 Tips to Beat Average Social Media Growth for Plastic Surgeons and Med Spas

Want to grow your social media following for your plastic surgery practice or med spa faster? Want to increase your revenue and client base while you’re at it? Follow these…

Social Media Editorial Calendar: From Planning to Posting with Ease

Your social media strategy is designed to develop connections, provide value, and educate followers about the aesthetic industry and our services, treatments, procedures, and products. Sounds amazing, right? Now what…

Easy Ways to Use Video in Social Media for Plastic Surgeons and Med Spas

Did you know that your website is 52 times more likely to show up on the first page of Google if it includes embedded video? Video is an integral piece…

Social Media Dos and Don’ts for Plastic Surgeons and Med Spas

There are plenty of ways to use social media for your plastic surgery or med spa practice – some of them will produce great results and others won’t. Here are…

Social Media Tips for Plastic Surgeons and Med Spas: Share, Don’t Sell…but how?

The key to success in social media for your plastic surgery practice or med spa is keeping your audience engaged. But how? The #1 way to increase social media engagement…

Which Social Media Platforms Work Best for Plastic Surgeons and Med Spas?

With so many social media platforms available, many plastic surgery practices and med spas struggle to select the best ones to use. So, which social media platforms work best? WHICH…

#1 Tip to Grow Social Media Fast For Plastic Surgeons and Med Spas

What is the best way to grow social media quickly for plastic surgeon and med spas? The #1 way to grow social media engagement is by running giveaway contests, such…

Why is an Annual Marketing Plan Important?

In the past decade we’ve worked with thousands of clients in the aesthetic industry and it has become very clear that there are three key indicators required for growth and…

What does Social Media have to do with your Business?

We all use it, most of us every day. We see new platforms being created, constantly being updated to have the newest and best features. So what does Social Media…

Can Company Culture Affect Company Profits?

Nothing is more important in aesthetic medicine than patient relations. When patients are spending their own money on elective procedures, the experience needs to be a good one, every single…

PGC One of ’10 Fastest Growing Virtual Support Solution Providers to Watch in 2018′

Helping Customers Find Their Right Virtual Support Partners Plano, Texas (June, 2018): The Technology Headlines, a magazine that brings together CIOs, CXOs, and other technology decisions makers to speak on…

3 Recommended Website Areas to Review Quarterly

At Projected Growth Consulting, we always recommend that our clients set time aside quarterly to review their website. This helps to ensure that all information is current and accurate which…

Building an Online Community? Engagement is Key!

We are frequently asked by practices across the country, what our secret is for building engagement on aesthetic and elective medical social media pages. Our answer? It all begins with…

Importance of Facebook Giveaway Contest!

Running a giveaway contest on Facebook is an excellent strategy to increase Fan reach and engagement on your Page. You can incorporate a monthly giveaway to anchor your Fans and…

Worried about summer seasonality having an effect on your revenue? Our #1 piece of advice!

We LOVE quarterly sales events for the obvious revenue reasons, but did you know that hosting a Spring event is a great way to account for summer seasonality? A drop…

Importance of an Annual Marketing Plan for Aesthetic and MedSpa Practices

Do you have an Annual Marketing Plan for your Aesthetic or MedSpa practice? We cannot stress enough the importance of having a solid Annual Marketing Plan! You would be surprised…

Cross Promoting for the Win

Over the years we’ve helped our clients sell millions of dollars with of aesthetic and medspa services, procedures and products. We’ve learned quite a bit during that time about selling…

Recommended strategies for dealing with Facebook’s massive algorithm change

On January 11th Facebook announced a change to their algorithm in what they are calling an effort to “bring people closer together.” Facebook has started to implement this change in…

Women’s Entrepreneurship Speech by Kelly Smith at WED CDA | Spokane 2017!

Projected Growth Consulting founder and CEO Kelly Smith presents to a packed house at the Women’s WED Day in Coeur d’Alene on November 28th, 2017. Women’s Entrepreneurship Day (WED) at…

Live Video – Hot or Not?

There is no doubt about it; video remains King of the content world and live video is hot, hot, HOT! 61% of marketers are planning to use live video in…

4 Steps to a Successful Event

Our physicians ask on a regular basis, in conjunction with the six weeks of training that we provide with our event package, is there anything additional that we do to…

1 Simple Question Can Help Convert More Leads to Consultations!

Consulting for elective cosmetic services has changed dramatically in the past few years. Patients see themselves as clients, even though the offices still view them as patients. It is important…

How do we make our clients $25,000 or MORE in 3 hours? Events!

What makes a SALES EVENT different from an OPEN HOUSE? —REVENUE, that’s the difference! What generates revenue? –Think QUALITY over QUANTITY. Here are a few key items to keep in…

Facebook Boost vs Promote – 1 Clear Winner

You’ve spent time, creative energy and effort not to mention marketing dollars on creating Facebook posts with engaging content. You’re seeing likes and comments as a result, now what? Boost…

5 Facebook Tips and Tricks to Increase Engagement and Reach

What is your organic reach with your Facebook following? As it turns out, the organic nature of your Facebook page’s reach is diminishing at a pretty rapid rate. The equation…

The Top 3 Sales Event Profit-Killers

What’s the point of having a Sales Event? Answer: It’s to create and control cashflow for your Aesthetic, Cosmetic or Plastic Surgery practice in a single evening. We do these…

Do Your Aesthetic Events Have What It Takes?

Lots of Plastic Surgery Practices, MedSpas, and Doctors offering Aesthetic services have Events and Open Houses, but what’s your return on your investment? You’ve paid for food, drinks, staff to…

What Makes an Event Profitable and Successful?

What Makes an Event Profitable and Successful? PGC just had a record-breaking Med Spa sales event bringing in $98,910.00 in generated revenue! Although we know that there are key factors…

Increase Your Practice’s Profits Without Breaking the Bank!

We hear it time and time again, a Doctor wants to take their elective procedure business to the next level but is bombarded with so many options and risks on…

Are You Getting Paid What You’re Worth?

Being underpaid is a common issue in the workplace. Unfortunately, I continue to see it in the industries I work in/for as well. Doctors don’t know exactly how to measure…

Doctors: Are You Paying Your Employees Too Much?

Good employees are hard to come by. They can make or break your business. Loyalty is everything and performance is key and should be tracked and reviewed in every practice.…

Top Reasons Why Practices Fail to Thrive

We hear it time and time again: Doctors want to add a profit center to their practice, but just can’t get to the place where they can justify it. It…

Are You Ready to UPLEVEL Your Practice?