One of the common mistakes that we see plastic surgery practices and med spas make is using discounting rather than cross-promoting. Cross-promoting will positively impact your practice’s bottom line. Also known as a gift with purchase, it’s a great way to build ancillary services, promote new services, and get patients to try new services they may have not otherwise tried.
How do you build a strong cross-promotion for your plastic surgery practice or med spa? Here are four simple tips that you can employ in your cross-promoting strategy today!
TIP #1: DECIDE WHICH SERVICES TO PROMOTE
It’s important to know which services you’d like to promote and why. Most often, practices choose products and services that are the most profitable, the doctor’s favorite, or the ones they simply want to sell more of.
TIP #2: GRAB YOUR PATIENTS’ ATTENTION
The cross-promotional offer should be big enough to grab their attention. It should also be a service that staff other than the doctor can do. For example, you can promote Votiva feminine rejuvenation with something simple, but popular, like Botox.
TIP #3: PAY ATTENTION TO SEASONALITY
Be sure to pay attention to the season. For example, laser hair removal isn’t ideal in the summer; it’s best to promote that service in the fall or winter. You can also leverage the season by tying it into a holiday – what cross-promotions would be a good Christmas gift?
TIP #4: CREATE A SENSE OF URGENCY
Be sure to create a sense of urgency in your cross-promotion. Using terms like “this month only” or “limited to the first five,” are critical to get patients to take action.
Want to learn more tips to engage your patients and increase your bottom line through social media? Enroll in our Social Media for the Elective Medical Industry course here.
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