We LOVE quarterly sales events for the obvious revenue reasons, but did you know that hosting a Spring event is a great way to account for summer seasonality? A drop in revenue during the summer months is a common issue that many practices in the aesthetic and elective medical industry face. However, you can make up for a summer revenue dip ahead of time by strategically focusing your Spring event on one of the biggest revenue earning treatments areas; the body.
We highly recommend adding a Spring body event to your Annual Marketing Plan. It’s important to note that we are recommending a sales event and not an “open house”. What is the difference between an open house and a sales event? A narrow and specific focus. This helps drive excitement around a specific technology and lessons any potential distractions that can defer from the close. We recommend narrowing your focus at the event to body contouring, body surgeries, cellulite treatments and non-invasive lasers; and remember we are going for quality not quantity.
Hosting a Spring body event should bring you the best rewards for your efforts and should also help you make up for any dip in revenue during the summer.
At Projected Growth Consulting our recommended goals for your event should be to have at least 30 RSVPs which will typically yield about 20 attendees, and to book at least 10 cases. Begin planning your event six to eight weeks out, and then begin marketing at least four weeks out from the event to ensure a proper turnout on event night.
The PGC Method for Hosting an Event
Over the years we’ve helped hundreds of practices across the country host successful OnSite Events with our PGC Method for success. This program includes a dedicated account manager to help your team plan all details of the event and assist with the execution and facilitation on event night. Leading up to the event we provide a comprehensive marketing sales training complete with pricing information, conversational scripts, intake forms, closing insight and more.