Importance of an Annual Marketing Plan for Aesthetic and MedSpa Practices
- Posted on: Apr 26 2018
Do you have an Annual Marketing Plan for your Aesthetic or MedSpa practice? We cannot stress enough the importance of having a solid Annual Marketing Plan! You would be surprised at how many practices we come across who do not have this key document in place.
For our clients, we build an AMP based on the following:
- Monthly Cross Promotion – Gift with Purchase
- Social Media Integration & Giveaway Contests – ‘I Saw It Online’
- Quarterly Sales Events – Sell, Sell, Sell!
These three components makeup the framework of a successful AMP. When combined these three pieces can have a dynamite impact on your revenue!
Let’s break these key elements of an Annual Marketing Plan down a bit further.
MONTHLY CROSS PROMOTION:
We recommend that our clients do a cross promotion special each month as a way to keep your dedicated clients coming back to the practice month after month. We know that in our culture women respond enthusiastically to a gift with purchase. We want the free Lancôme bag, with the lipsticks that aren’t really our color, so we can get the mascara. A cross promotion (or gift with purchase) works exceptionally well in the aesthetic industry when you give your clients something they LOVE for FREE as a reward for trying a new service or something more expensive.
SOCIAL MEDIA INTEGRATION:
Social Media should be treated just like a warm lead source. Nurture your Social Media platforms and focus on building relationships with the people that choose to follow you. These followers are subscribing to your brand, your expertise and your offerings. Of course we recommend posting your monthly cross promotions and doing giveways; but we also recommend you take the time to educate your followers on your services and their selling benefits. If your monthly cross promotion is ‘FREE BOTOX WITH FRACTORA SERIES TREATMENT’ consider doing a :30 second video blog to talk about the benefits of Fractora and why it is the latest and greatest.
QUARTERLY SALES EVENTS:
Hosting a quarterly OnSite Event is the icing on the cake for your Annual Marketing Plan. Doing your sales events quarterly ensures that you have enough time to plan and promote a proper event. The key to a successful event is narrowing your focus and pre-qualifying your event attendees. Sell by education as opposed to a hard-sell. Focused events generate the highest revenue. Last year alone we sold over $15,000,000 worth of services for our clients with our Onsite Event Program.
If you are interested in learning more about our proven OnSite Event Program CLICK HERE.
Putting it all together.
How do we put it all together? We break down the annual marketing plan checklist into easily ‘digestible’ tasks that you can calendar:
- Quarterly Tasks: Promote events, website updates
- Monthly Tasks: Cross promotion, giveaway contest, update social media cover art
- Weekly Tasks: Targeted written blogs and video blogs for website and social media, pop up sales, posting weekly content on social media
- Daily Tasks: Respond to comments on social media
We do offer a complete Annual Marketing Plan Program with step by step guidance and one-on-one strategy sessions with our Projected Growth Consulting team.