Create a website that sells: Worry less about looks and more about converting visits on your site into patient leads. Don’t get me wrong: A website does need to look good. But it has to be efficient as well. As an owner of a website you have a digital salesperson working for you 24 hours a day. Your […]
Profit Killer #3 – A Low Conversion Website Read More »
In the past decade we’ve worked with thousands of clients in the aesthetic industry and it has become very clear that there are three key indicators required for growth and profit: finance, operations and marketing. From our experience we’ve discovered that there are specific systems and processes that practices can implement in order to take
Why is an Annual Marketing Plan Important? Read More »
Nothing is more important in aesthetic medicine than patient relations. When patients are spending their own money on elective procedures, the experience needs to be a good one, every single time. Otherwise, you run the risk of them going elsewhere, and they’ll bring their friends with them. It all begins with your staff. There is
Can Company Culture Affect Company Profits? Read More »
At Projected Growth Consulting™, we always recommend that our clients set time aside quarterly to review their website. This helps to ensure that all information is current and accurate which will lead to a much better experience for clients. What are the key areas we recommend reviewing on your website? 1) Website Links Spend a
3 Recommended Website Areas to Review Quarterly Read More »
Running a giveaway contest on Facebook is an excellent strategy to increase Fan reach and engagement on your Page. You can incorporate a monthly giveaway to anchor your Fans and their loyalty to your Page as it basically keeps them coming back for more. You can also use it to generate increased visibility on your
Importance of Facebook Giveaway Contest! Read More »
We LOVE quarterly sales events for the obvious revenue reasons, but did you know that hosting a Spring event is a great way to account for summer seasonality? A drop in revenue during the summer months is a common issue that many practices in the aesthetic and elective medical industry face. However, you can make
Do you have an Annual Marketing Plan for your Aesthetic or MedSpa practice? We cannot stress enough the importance of having a solid Annual Marketing Plan! You would be surprised at how many practices we come across who do not have this key document in place. For our clients, we build an AMP based on
Importance of an Annual Marketing Plan for Aesthetic and MedSpa Practices Read More »
Over the years we’ve helped our clients sell millions of dollars with of aesthetic and medspa services, procedures and products. We’ve learned quite a bit during that time about selling in this tough industry and today we are sharing one of our favorites with you. Cross promotions are the key to selling more. Now don’t
Cross Promoting for the Win Read More »
On January 11th Facebook announced a change to their algorithm in what they are calling an effort to “bring people closer together.” Facebook has started to implement this change in our news feeds by prioritizing meaningful content from family and friends; and showing less content from businesses and brand pages. What does this change mean
Recommended strategies for dealing with Facebook’s massive algorithm change Read More »
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Projected Growth Consulting Cancels Participation In Aesthetic Management Partners 2023 Owner Summit
September 20, 2023 Our team at Projected Growth Consulting eagerly anticipated connecting with our beloved community at Aesthetic Management Partners 2023 Owner Summit in Phoenix, Arizona, this year. Unfortunately, we regret to inform our community that we have had to make the difficult decision to withdraw our participation from this event.
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