Build a healthier business by tracking your key expenses to identify problem areas and improve your net profit It’s simple, right? If you spend less money than you make, your business will stay afloat. But if you want it to be a downright success, you need to spend wisely. By measuring your expenses monthly and… Read More »
Create a website that sells: Worry less about looks and more about converting visits on your site into patient leads. Don’t get me wrong: A website does need to look good. But it has to be efficient as well. As an owner of a website you have a digital salesperson working for you 24 hours a day. Your… Read More »
Create Your Annual Marketing Plan in One Hour to Increase Your Profit and Revenue The most impactful strategy to market and grow your practice and take your profit to the next level is to create and implement an Annual Marketing Plan. A solid AMP helps you increase revenue, decrease impulsive marketing spending, direct patients into new services, maintain… Read More »
How To Set Clear Monthly Sales Goals With Team Buy-in If you feel uncomfortable with the financial analysis side of your business, you are not alone. Add to that the concept of open book accounting, and most business owners will start to balk. But knowledge is power: If you know and share your performance, and use it… Read More »
In the past decade we’ve worked with thousands of clients in the aesthetic industry and it has become very clear that there are three key indicators required for growth and profit: finance, operations and marketing. From our experience we’ve discovered that there are specific systems and processes that practices can implement in order to take… Read More »
Nothing is more important in aesthetic medicine than patient relations. When patients are spending their own money on elective procedures, the experience needs to be a good one, every single time. Otherwise, you run the risk of them going elsewhere, and they’ll bring their friends with them. It all begins with your staff. There is… Read More »
At Projected Growth Consulting, we always recommend that our clients set time aside quarterly to review their website. This helps to ensure that all information is current and accurate which will lead to a much better experience for clients. What are the key areas we recommend reviewing on your website? 1) Website Links Spend a… Read More »
We are frequently asked by practices across the country, what our secret is for building engagement on aesthetic and elective medical social media pages. Our answer? It all begins with practice dedication to engage. Our “secret” is that we are committed to responding to every comment or message that we receive on our client social… Read More »
Running a giveaway contest on Facebook is an excellent strategy to increase Fan reach and engagement on your Page. You can incorporate a monthly giveaway to anchor your Fans and their loyalty to your Page as it basically keeps them coming back for more. You can also use it to generate increased visibility on your… Read More »
We LOVE quarterly sales events for the obvious revenue reasons, but did you know that hosting a Spring event is a great way to account for summer seasonality? A drop in revenue during the summer months is a common issue that many practices in the aesthetic and elective medical industry face. However, you can make… Read More »
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