With so many social media platforms available, many plastic surgery practices and med spas struggle to select the best ones to use. So, which social media platforms work best?
WHICH PLATFORMS WORK BEST?
The top 3 Social Media Platforms are:
- #1 Facebook
- #2 Instagram
- #3 YouTube
How do you get started using these platforms?
STEP 1: CREATE YOUR SOCIAL MEDIA ACCOUNTS
If you don’t have any social media accounts, you’ll need to create them. Since Facebook is the #1 social media platform for plastic surgeons and med spas, we recommend starting by creating a Facebook Business Page.
If you already have social media accounts, make sure you own admin access over those accounts. It’s a good idea to ask these questions:
- Who are the people and page roles associated with your account?
- Are there any past employees or partners that need to have their Admin Access revoked?
STEP 2: PLAN YOUR CONTENT STRATEGY
Once your social media accounts are in place, it’s critical to plan your content strategy.
Content strategy is the strategic planning, developing, creating and distributing of content. While this sounds fairly straightforward, the process of creating a personalized content strategy often goes overlooked–leading to ineffective marketing.
Create Your Strategy Statement. Think of your strategy statement as a mission statement for your social media for your plastic surgery practice or med spa. What do you want your social media to do for your practice and your patients? What is the purpose?
Clearly Identify Your Goals. Do you want to increase your number of followers? Increase engagement with your followers? Build trust? Sell more treatments? It will probably be all of the above! If so, design your content strategy accordingly.
Identify Content Pillars to Support Strategy & Goals. Identify ways that you’ll meet your goals. Will you utilize Facebook ads to generate new page followers? Will you post beauty quotes that followers will want to share?
STEP 3. IMPLEMENT, MEASURE AND BE CONSISTENT
Once you’ve planned your content strategy, start posting consistently on a regular schedule and then measure your results over time. If used properly, social media can educate and engage your patients, and generate more revenue for your practice.
HOW DOES YOUR PLASTIC SURGERY PRACTICE OR MED SPA STACK UP?
How well is your practice using social media? Find out by taking our online diagnostic here.
