Product of the Month Spotlight: Elaine Sterling

Did you know that retail sales should make up 10 percent of your revenue?

When implemented correctly, retail can make your practice more profitable, increase retention rate, and result in more repeat clients. Selecting retail is important and you don’t necessarily need the entire line of each product that you’re interested in.

Research has shown that if you sell a client two retail products, there is a 60 percent chance of them returning to your practice. If you sell then one product, there is a 30 percent chance of them returning. And if you sell them no product, there is only a 10 percent chance of returning as a client.

Be sure to introduce your existing clients to your product line! One study found that loyal customers that purchase from you frequently are more profitable than your average customer – the top 10 percent of clients spend 3 times more per order than the lower 90 percent of your client base, and your top 1 percent of customers spend 5 times more than the lower 99 percent.

Keep in mind that existing clients spend 67 percent more than new customers! Retail is a great way to keep them engaged!

This month, we’re highlighting Elaine Sterling Skincare. Our picks are the Emerald Peel and the Mandelic Serum. The entire PGC staff has a set and we’re loving them!

Want more product and retail tips for your practice? Be sure to follow us on Facebook and Instagram for regular updates.

How Do You Stand Up To Your Competition?
Are you leaving money on the table? Find out now with our FREE online assessment & diagnostic tool HERE.

WP Feedback

Dive straight into the feedback!
Login below and you can start commenting using your own user instantly

New case study reveals the exact strategy we use to consistently find 50 new patients for our social media clients resulting in an average of $100,000 in new revenue!

COVID Spring/Summer Update On PGC Services & Resources

During this unprecedented time, The Projected Growth Consulting team has been hard at work supporting Medical Aesthetic Practices through free training and other resources. If you're wondering how the Projected Growth Consulting team can help your practice now, please watch this video. In it, Kelly Smith provides an update on the status of PGC services and resources as economies begin to open around the nation.

Scroll to Top