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In the past decade we’ve worked with thousands of clients in the aesthetic industry and it has become very clear that there are three key indicators required for growth and profit: finance, operations and marketing. From our experience we’ve discovered that there are specific systems and processes that practices can implement in order to take revenue and profit to the...

We all use it, most of us every day. We see new platforms being created, constantly being updated to have the newest and best features. So what does Social Media have to do with your business?We’re going to dip our toes into this expansive virtual world and give you a peek at how Social Media can help you! Look at...

Nothing is more important in aesthetic medicine than patient relations. When patients are spending their own money on elective procedures, the experience needs to be a good one, every single time.  Otherwise, you run the risk of them going elsewhere,  and they’ll bring their friends with them. It all begins with your staff.  There is no better testimonial than your...

Helping Customers Find Their Right Virtual Support Partners Plano, Texas (June, 2018):The Technology Headlines, a magazine that brings together CIOs, CXOs, and other technology decisions makers to speak on the evolution of technology and industry trends, has announced the release of their new edition: “10 Fastest Growing Virtual Support Solution Providers to Watch in 2018.”While the issue reviews the key...

At Projected Growth Consulting, we always recommend that our clients set time aside quarterly to review their website. This helps to ensure that all information is current and accurate which will lead to a much better experience for clients.[embed]https://www.youtube.com/watch?v=WTh1yZqqM3c[/embed]What are the key areas we recommend reviewing on your website? 1) Website Links Spend a few minutes navigating the website as a client...

We are frequently asked by practices across the country, what our secret is for building engagement on aesthetic and elective medical social media pages. Our answer? It all begins with practice dedication to engage. Our "secret" is that we are committed to responding to every comment or message that we receive on our client social media profiles. Not only do we...

Running a giveaway contest on Facebook is an excellent strategy to increase Fan reach and engagement on your Page. You can incorporate a monthly giveaway to anchor your Fans and their loyalty to your Page as it basically keeps them coming back for more. You can also use it to generate increased visibility on your Page as a lead-up to...

We LOVE quarterly sales events for the obvious revenue reasons, but did you know that hosting a Spring event is a great way to account for summer seasonality? A drop in revenue during the summer months is a common issue that many practices in the aesthetic and elective medical industry face. However, you can make up for a summer revenue...

Do you have an Annual Marketing Plan for your Aesthetic or MedSpa practice? We cannot stress enough the importance of having a solid Annual Marketing Plan!  You would be surprised at how many practices we come across who do not have this key document in place.For our clients, we build an AMP based on the following:Monthly Cross Promotion...

Over the years we've helped our clients sell millions of dollars with of aesthetic and medspa services, procedures and products. We've learned quite a bit during that time about selling in this tough industry and today we are sharing one of our favorites with you. Cross promotions are the key to selling more. Now don't get us wrong, standard discounting does work...

 

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