New ASAPS Study Confirms the Importance of Social Media for Plastic Surgeons

According to an article published last month in the Aesthetic Surgery Journal by the American Society for Aesthetic Plastic Surgery, patients are choosing plastic surgeons based on online presence rather than their experience, expertise or ability.

We’ve seen this time and time again, and now this study confirms that social media is critical to practices.

More Social Media Followers = Higher Google Ranking

The study found that the total number of a practice’s social media followers directly correlates with their placement on Google. The more social media followers, the more likely that a doctor or practice will be easily found through a Google search.

Furthermore, it was determined that patients tend to prioritize plastic surgeons who are easily found on Google rather than on the doctor’s academic pedigree.

“Having a strong social media following is what now drives patients into plastic surgeons’ offices,” the article states.

Need Help Boosting Your Social Media Followers?

Learn how we can create your online presence through our social media packages.

Want to learn more tips to engage your patients and increase your bottom line through social media? Enroll in our Social Media for the Elective Medical Industry course here.

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New case study reveals the exact strategy we use to consistently find 50 new patients for our social media clients resulting in an average of $100,000 in new revenue!

COVID Spring/Summer Update On PGC Services & Resources

During this unprecedented time, The Projected Growth Consulting team has been hard at work supporting Medical Aesthetic Practices through free training and other resources. If you're wondering how the Projected Growth Consulting team can help your practice now, please watch this video. In it, Kelly Smith provides an update on the status of PGC services and resources as economies begin to open around the nation.

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