Did you know that your website is 52 times more likely to show up on the first page of Google if it includes embedded video?
Video is an integral piece of social media and if it’s not yet a part of your content strategy, now is the time to make it so. Here are three easy ways to use video in your social media strategy.
TIP #1: USE VIDEO TO EXPLAIN A PRODUCT OR SERVICE
In a study conducted by Cisco last year, it was predicted that by 2021, video will account for over 82% of all consumer internet traffic. Not to mention, YouTube is the second largest search engine in the world.
Video not only plays a critical role in educating your clients about your services, it’s also how clients prefer to hear from you and can be the convincing factor in a purchasing decision.
TIP #2: USE VIDEO TO PROMOTE A CONTEST
Promote a contest of the month using video. This strategy can lead to viral posts, as we’ve seen with many of our clients. One clients’ post that promoted a contest of 50 free Botox treatments, for example, got 16,000 views and this client had less than 1,000 followers!
Video is a great way to engage your patients, capture their attention, and encourage them to enter to win free products and services.
TIP #3: EMBED VIDEO DIRECTLY INTO YOUR BLOG POSTS
Video can go hand-in-hand with your written blogs by embedding the video directly into your blog post. Once you’ve shot your video, upload it to a hosting platform such as YouTube or Vimeo and then embed that video link into your blog post. Be sure to include keywords in the title and tag them in the video!
Want to learn more about using video on your social media platforms? Enroll in our Social Media for the Elective Medical Industry course here.
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