Over the years we’ve helped our clients sell millions of dollars with of aesthetic and medspa services, procedures and products. We’ve learned quite a bit during that time about selling in this tough industry and today we are sharing one of our favorites with you.
Cross promotions are the key to selling more.
Now don’t get us wrong, standard discounting does work for some. 50% discounts are sure to bring in a few people, but it doesn’t necessarily mean that you are selling more and most practices can’t afford to consistently offer discounts this steep.
With cross promotions,the goal is to give clients what they want for free as a reward for trying something new or something that is difficult for you to sell on its own.
Botox and fillers are FANTASTIC for cross promotions! Cross promote these services with microneedling, microdermabrasion or dermaplaining. Your “for free” promotions should be things your clients love AND that keep your clients coming back in every six to eight weeks.
Need a few ideas?
- Free Botox with a Fractora Treatment
- Free Botox with Lumecca IPL Series
- Free Botox with Laser Series (Avoid in the Summer!)
- Free Botox with Contoura Treatment Package
- Free Botox with FaceTite Series