Cross Promoting for the Win

Over the years we’ve helped our clients sell millions of dollars with of aesthetic and medspa services, procedures and products. We’ve learned quite a bit during that time about selling in this tough industry and today we are sharing one of our favorites with you.

Cross promotions are the key to selling more.

Now don’t get us wrong, standard discounting does work for some. 50% discounts are sure to bring in a few people, but it doesn’t necessarily mean that you are selling more and most practices can’t afford to consistently offer discounts this steep.

With cross promotions,the goal is to give clients what they want for free as a reward for trying something new or something that is difficult for you to sell on its own.

Botox and fillers are FANTASTIC for cross promotions! Cross promote these services with microneedling, microdermabrasion or dermaplaining. Your “for free” promotions should be things your clients love AND that keep your clients coming back in every six to eight weeks.

Need a few ideas?

  • Free Botox with a Fractora Treatment
  • Free Botox with Lumecca IPL Series
  • Free Botox with Laser Series (Avoid in the Summer!)
  • Free Botox with Contoura Treatment Package
  • Free Botox with FaceTite Series

 

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New case study reveals the exact strategy we use to consistently find 50 new patients for our social media clients resulting in an average of $100,000 in new revenue!

COVID Spring/Summer Update On PGC Services & Resources

During this unprecedented time, The Projected Growth Consulting team has been hard at work supporting Medical Aesthetic Practices through free training and other resources. If you're wondering how the Projected Growth Consulting team can help your practice now, please watch this video. In it, Kelly Smith provides an update on the status of PGC services and resources as economies begin to open around the nation.

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