The most important goal of social media is getting engagement on your platforms. So, how do you get more comments and shares? Here is a recap of our tips to boost engagement on your social media platforms and increase social media ROI for your plastic surgery practice or med spa.
Utilize the platforms that work best
The top three social media platforms for plastic surgeons and med spas are Facebook, Instagram, and YouTube. Be sure to plan your content and measure over time.
Running a Giveaway Contest
The best way to grow your social media following quickly is to run giveaway contests. You can incorporate a monthly giveaway to anchor your fans and their loyalty to your page, use it to generate increased visibility on your page, or as a lead-up to an event that you’re hosting.
Share, Don’t Sell
Not all posts should be about procedures, treatments, and products. If we’re constantly asking for the sale, our audience will tune out. The key is posting highly engaging content that keeps your audience coming back for more, allowing you to build brand loyalty and nurture relationships that develop into profits when they’re ready to buy.
Create an Editorial Calendar
An editorial calendar is a way to visually lay out your content so that you can plan ahead, develop in advance, and schedule your content. An editorial calendar is ESSENTIAL to an effective content strategy.
Importance of Video
You are 52 times more likely to show up on page one of Google search results if you have a video embedded on your website! Video is an integral piece of social media and if it’s not yet a part of your content strategy, now is the time to make it so.
Increasing Organic Reach
You have to find what moves your collective audience and motivates them to engage positively with you, thereby increasing your organic reach. Remember, every post has a purpose.
Importance of Analyzing Data
In the world of social media where content is king, we often find ourselves focused solely on the creation and distribution of content. However, it’s vital that we periodically pause in order to evaluate the data available on our content. Only through evaluating this data can we determine if our content is effective or if we need to adjust our strategy. Analyze the data and analyze it often.
Responding on Social Media
Facebook is about people connecting to people and socializing. If fans are commenting, then socialize with them—comment back. The Facebook algorithm rewards posts with high engagement, which means you ‘get seen’ more. Think of it like a relationship with a friend. If a friend is reaching out to you and you’re not answering back, that won’t bode well for your friendship. Unanswered questions and comments can deter potential followers. With both Facebook and Instagram, be sure to turn on your push notifications so you will be notified when fans and followers leave comments and shares.
Facebook offers several great methods of advertising–each helping you to achieve different goals. A great method to experiment with is creating a lead generation ad for a new service that you offer. This is a great way to collect contact information from interested parties directly on Facebook. You can download submissions and follow up to book a consultation at your practice. This is also an easy way to gain insight into your social media ROI.
One of the common mistakes we see practices make is using discounting rather than cross-promoting. Cross-promoting will positively impact your practice’s bottom line. Also known as a gift with purchase, it’s a great way to build ancillary services, promote new services, and get patients to try new services they may have not otherwise tried.
Want to learn more tips to engage your patients and increase your bottom line through social media? Enroll in our Social Media for the Elective Medical Industry course here.
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