Category Archives: Sales & Marketing

The Six-Figure Sales Event

Every hour spent on consultations is time that could be spent on treating patients and generating profit. Imagine doing 33 consultations in one evening with an outcome of 27 appointments. Many practices would spend about 50 office hours to close this many leads, so optimizing the closing ratio should be a big priority for motivated… Read More »


Stop Discounting, Start Cross-Promoting

Even established, successful practices can have a hard time introducing and selling new products in today’s information-saturated world. Consumers are bombarded with services, discounts, offers, and promotions for things they may or may not need everywhere they look. So, how do you get through to them? What will make them choose your product or service… Read More »


1 Hour Plans Book Series Made Amazon’s Hot New Releases List

Last week, Kelly’s newly released books, 1 Hour Annual Marketing Plan and 1 Hour Sales Event Plan made Amazon’s Hot New Releases list. 1 Hour Annual Marketing Plan made #1 and 1 Hour Sales Event Plan made #2 in Cosmetic & Reconstructive Surgery books on Amazon. These 1 Hour books will help you increase your revenue up… Read More »


Announcing Our Conversion, Consultation & Closing Skills Course

Wouldn’t it be great if you knew the thousands of dollars you were spending each month on marketing and lead generation were being handled wonderfully by your staff, and your conversion, consultation, and closing ratios were through the roof? Sales training is one of the most important elements to create this success, and we hear… Read More »


Product of the Month Spotlight: Elaine Sterling

Did you know that retail sales should make up 10 percent of your revenue? When implemented correctly, retail can make your practice more profitable, increase retention rate, and result in more repeat clients. Selecting retail is important and you don’t necessarily need the entire line of each product that you’re interested in. Research has shown… Read More »




How to Get Comments and Shares on Social Media

The most important goal of social media is getting engagement on your platforms. So, how do you get more comments and shares? Here is a recap of our tips to boost engagement on your social media platforms and increase social media ROI for your plastic surgery practice or med spa. Utilize the platforms that work… Read More »


Creating Strong Cross-Promotions for Plastic Surgeons and Med Spas

One of the common mistakes that we see plastic surgery practices and med spas make is using discounting rather than cross-promoting. Cross-promoting will positively impact your practice’s bottom line. Also known as a gift with purchase, it’s a great way to build ancillary services, promote new services, and get patients to try new services they… Read More »


Social Media Contest Tips for Plastic Surgeons and Med Spas

As mentioned previously, the #1 way to grow social media engagement for your plastic surgery practice or med spa is by running social media contests. Here are seven tips for running social media contests for your plastic surgery practice or med spa. TIP #1: UNDERSTAND YOUR GOAL Before announcing your contest, it’s important to understand… Read More »


How can we help you?

  • * All indicated fields must be completed.
    Please include non-medical questions and correspondence only.
  • This field is for validation purposes and should be left unchanged.