A defined consultation structure will raise your patient closing ratios and provide more consistent results for your practice. While closing at a 50% ratio would make your practice successful, how does 75% sound? Before the Consultation Preparing for a successful close begins before the physician or consultant even meets the patient – it begins at …
Profit Killer #7: Undefined Consultation Structure & Protocol Read More »
Most practice owners believe more leads would solve their financial challenges. Although this is sometimes true, more often the issue is that their leads do not result in appointments or consultations. Lead conversion is the ability to transfer a caller, a patient question at the front desk, an e-mail or online lead into an appointment …
Profit Killer #6: Inability to Convert Expensive Leads Read More »
To make the changes needed for your profit to grow, you have to know how your business currently performs. Track and measure your Key Performance Indicators (KPI) and make sure you get a proper return on your marketing investment (ROI). Which KPIs should you measure? We recommend tracking and measuring the number of leads, conversions …
Profit Killer #5: Not Knowing Your Key Performance Indicators And Marketing ROI Read More »
Create a website that sells: Worry less about looks and more about converting visits on your site into patient leads. Don’t get me wrong: A website does need to look good. But it has to be efficient as well. As an owner of a website you have a digital salesperson working for you 24 hours a day. Your …
Create Your Annual Marketing Plan in One Hour to Increase Your Profit and Revenue The most impactful strategy to market and grow your practice and take your profit to the next level is to create and implement an Annual Marketing Plan. A solid AMP helps you increase revenue, decrease impulsive marketing spending, direct patients into new services, maintain …
Profit Killer #2 – Lack Of Written Annual Marketing Plan (AMP) Read More »
How To Set Clear Monthly Sales Goals With Team Buy-in If you feel uncomfortable with the financial analysis side of your business, you are not alone. Add to that the concept of open book accounting, and most business owners will start to balk. But knowledge is power: If you know and share your performance, and use it …
Profit Killer #1 – No Clear and Measurable Financial Plan Read More »
Every hour spent on consultations is time that could be spent on treating patients and generating profit. Imagine doing 33 consultations in one evening with an outcome of 27 appointments. Many practices would spend about 50 office hours to close this many leads, so optimizing the closing ratio should be a big priority for motivated …
Even established, successful practices can have a hard time introducing and selling new products in today’s information-saturated world. Consumers are bombarded with services, discounts, offers, and promotions for things they may or may not need everywhere they look. So, how do you get through to them? What will make them choose your product or service …
Last week, Kelly’s newly released books, 1 Hour Annual Marketing Plan and 1 Hour Sales Event Plan made Amazon’s Hot New Releases list. 1 Hour Annual Marketing Plan made #1 and 1 Hour Sales Event Plan made #2 in Cosmetic & Reconstructive Surgery books on Amazon. These 1 Hour books will help you increase your revenue up …
1 Hour Plans Book Series Made Amazon’s Hot New Releases List Read More »
Wouldn’t it be great if you knew the thousands of dollars you were spending each month on marketing and lead generation were being handled wonderfully by your staff, and your conversion, consultation, and closing ratios were through the roof? Sales training is one of the most important elements to create this success, and we hear …
Announcing Our Conversion, Consultation & Closing Skills Course Read More »
AESTHETIC PRACTICE GROWTH ASSESSMENT
In less than 4-minutes, this assessment will reveal your business’s true potential for success. It will benchmark your practice’s finances, operations/procedures, and marketing. If you’re searching for ways to grow your practice, take this free quiz.
