Category Archives: Social Media

Profit Killer #3 – A Low Conversion Website

Create a website that sells: Worry less about looks and more about converting visits on your site into patient leads.  Don’t get me wrong: A website does need to look good. But it has to be efficient as well. As an owner of a website you have a digital salesperson working for you 24 hours a day. Your… Read More »


Profit Killer #2 – Lack Of Written Annual Marketing Plan (AMP)

Create Your Annual Marketing Plan in One Hour to Increase Your Profit and Revenue  The most impactful strategy to market and grow your practice and take your profit to the next level is to create and implement an Annual Marketing Plan. A solid AMP helps you increase revenue, decrease impulsive marketing spending, direct patients into new services, maintain… Read More »


The Six-Figure Sales Event

Every hour spent on consultations is time that could be spent on treating patients and generating profit. Imagine doing 33 consultations in one evening with an outcome of 27 appointments. Many practices would spend about 50 office hours to close this many leads, so optimizing the closing ratio should be a big priority for motivated… Read More »


Stop Discounting, Start Cross-Promoting

Even established, successful practices can have a hard time introducing and selling new products in today’s information-saturated world. Consumers are bombarded with services, discounts, offers, and promotions for things they may or may not need everywhere they look. So, how do you get through to them? What will make them choose your product or service… Read More »


1 Hour Plans Book Series Made Amazon’s Hot New Releases List

Last week, Kelly’s newly released books, 1 Hour Annual Marketing Plan and 1 Hour Sales Event Plan made Amazon’s Hot New Releases list. 1 Hour Annual Marketing Plan made #1 and 1 Hour Sales Event Plan made #2 in Cosmetic & Reconstructive Surgery books on Amazon. These 1 Hour books will help you increase your revenue up… Read More »


Announcing Our Conversion, Consultation & Closing Skills Course

Wouldn’t it be great if you knew the thousands of dollars you were spending each month on marketing and lead generation were being handled wonderfully by your staff, and your conversion, consultation, and closing ratios were through the roof? Sales training is one of the most important elements to create this success, and we hear… Read More »


Product of the Month Spotlight: Elaine Sterling

Did you know that retail sales should make up 10 percent of your revenue? When implemented correctly, retail can make your practice more profitable, increase retention rate, and result in more repeat clients. Selecting retail is important and you don’t necessarily need the entire line of each product that you’re interested in. Research has shown… Read More »




How to Get Comments and Shares on Social Media

The most important goal of social media is getting engagement on your platforms. So, how do you get more comments and shares? Here is a recap of our tips to boost engagement on your social media platforms and increase social media ROI for your plastic surgery practice or med spa. Utilize the platforms that work… Read More »


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