Category Archives: Online Marketing

Profit Killer #7: Undefined Consultation Structure & Protocol

A defined consultation structure will raise your patient closing ratios and provide more consistent results for your practice. While closing at a 50% ratio would make your practice successful, how does 75% sound? Before the Consultation Preparing for a successful close begins before the physician or consultant even meets the patient – it begins at… Read More »


Profit Killer #6: Inability to Convert Expensive Leads

Most practice owners believe more leads would solve their financial challenges. Although this is sometimes true, more often the issue is that their leads do not result in appointments or consultations.  Lead conversion is the ability to transfer a caller, a patient question at the front desk, an e-mail or online lead into an appointment… Read More »



Profit Killer #3 – A Low Conversion Website

Create a website that sells: Worry less about looks and more about converting visits on your site into patient leads.  Don’t get me wrong: A website does need to look good. But it has to be efficient as well. As an owner of a website you have a digital salesperson working for you 24 hours a day. Your… Read More »


Profit Killer #2 – Lack Of Written Annual Marketing Plan (AMP)

Create Your Annual Marketing Plan in One Hour to Increase Your Profit and Revenue  The most impactful strategy to market and grow your practice and take your profit to the next level is to create and implement an Annual Marketing Plan. A solid AMP helps you increase revenue, decrease impulsive marketing spending, direct patients into new services, maintain… Read More »


Why is an Annual Marketing Plan Important?

In the past decade we’ve worked with thousands of clients in the aesthetic industry and it has become very clear that there are three key indicators required for growth and profit: finance, operations and marketing. From our experience we’ve discovered that there are specific systems and processes that practices can implement in order to take… Read More »



3 Recommended Website Areas to Review Quarterly

At Projected Growth Consulting, we always recommend that our clients set time aside quarterly to review their website. This helps to ensure that all information is current and accurate which will lead to a much better experience for clients. What are the key areas we recommend reviewing on your website? 1) Website Links Spend a… Read More »


Building an Online Community? Engagement is Key!

We are frequently asked by practices across the country, what our secret is for building engagement on aesthetic and elective medical social media pages. Our answer? It all begins with practice dedication to engage. Our “secret” is that we are committed to responding to every comment or message that we receive on our client social… Read More »


Importance of Facebook Giveaway Contest!

Running a giveaway contest on Facebook is an excellent strategy to increase Fan reach and engagement on your Page. You can incorporate a monthly giveaway to anchor your Fans and their loyalty to your Page as it basically keeps them coming back for more. You can also use it to generate increased visibility on your… Read More »


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