Category Archives: Success



Profit Killer #3 – A Low Conversion Website

Create a website that sells: Worry less about looks and more about converting visits on your site into patient leads.  Don’t get me wrong: A website does need to look good. But it has to be efficient as well. As an owner of a website you have a digital salesperson working for you 24 hours a day. Your… Read More »


Profit Killer #2 – Lack Of Written Annual Marketing Plan (AMP)

Create Your Annual Marketing Plan in One Hour to Increase Your Profit and Revenue  The most impactful strategy to market and grow your practice and take your profit to the next level is to create and implement an Annual Marketing Plan. A solid AMP helps you increase revenue, decrease impulsive marketing spending, direct patients into new services, maintain… Read More »


Office desktop with laptop and accessories. Business background

Profit Killer #1 – No Clear and Measurable Financial Plan

How To Set Clear Monthly Sales Goals With Team Buy-in  If you feel uncomfortable with the financial analysis side of your business, you are not alone. Add to that the concept of open book accounting, and most business owners will start to balk.   But knowledge is power: If you know and share your performance, and use it… Read More »


1 Hour Plans Book Series Made Amazon’s Hot New Releases List

Last week, Kelly’s newly released books, 1 Hour Annual Marketing Plan and 1 Hour Sales Event Plan made Amazon’s Hot New Releases list. 1 Hour Annual Marketing Plan made #1 and 1 Hour Sales Event Plan made #2 in Cosmetic & Reconstructive Surgery books on Amazon. These 1 Hour books will help you increase your revenue up… Read More »


Announcing Our Conversion, Consultation & Closing Skills Course

Wouldn’t it be great if you knew the thousands of dollars you were spending each month on marketing and lead generation were being handled wonderfully by your staff, and your conversion, consultation, and closing ratios were through the roof? Sales training is one of the most important elements to create this success, and we hear… Read More »


Why is an Annual Marketing Plan Important?

In the past decade we’ve worked with thousands of clients in the aesthetic industry and it has become very clear that there are three key indicators required for growth and profit: finance, operations and marketing. From our experience we’ve discovered that there are specific systems and processes that practices can implement in order to take… Read More »


Can Company Culture Affect Company Profits?

Nothing is more important in aesthetic medicine than patient relations. When patients are spending their own money on elective procedures, the experience needs to be a good one, every single time.  Otherwise, you run the risk of them going elsewhere,  and they’ll bring their friends with them. It all begins with your staff.  There is… Read More »


Building an Online Community? Engagement is Key!

We are frequently asked by practices across the country, what our secret is for building engagement on aesthetic and elective medical social media pages. Our answer? It all begins with practice dedication to engage. Our “secret” is that we are committed to responding to every comment or message that we receive on our client social… Read More »


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