Online Marketing

Importance of Facebook Giveaway Contest!

Running a giveaway contest on Facebook is an excellent strategy to increase Fan reach and engagement on your Page. You can incorporate a monthly giveaway to anchor your Fans and their loyalty to your Page as it basically keeps them coming back for more. You can also use it to generate increased visibility on your …

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Worried about summer seasonality having an effect on your revenue? Our #1 piece of advice!

We LOVE quarterly sales events for the obvious revenue reasons, but did you know that hosting a Spring event is a great way to account for summer seasonality? A drop in revenue during the summer months is a common issue that many practices in the aesthetic and elective medical industry face. However, you can make …

Worried about summer seasonality having an effect on your revenue? Our #1 piece of advice! Read More »

Importance of an Annual Marketing Plan for Aesthetic and MedSpa Practices

Do you have an Annual Marketing Plan for your Aesthetic or MedSpa practice? We cannot stress enough the importance of having a solid Annual Marketing Plan!  You would be surprised at how many practices we come across who do not have this key document in place. For our clients, we build an AMP based on …

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Cross Promoting for the Win

Over the years we’ve helped our clients sell millions of dollars with of aesthetic and medspa services, procedures and products. We’ve learned quite a bit during that time about selling in this tough industry and today we are sharing one of our favorites with you. Cross promotions are the key to selling more. Now don’t …

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Recommended strategies for dealing with Facebook’s massive algorithm change

On January 11th Facebook announced a change to their algorithm in what they are calling an effort to “bring people closer together.” Facebook has started to implement this change in our news feeds by prioritizing meaningful content from family and friends; and showing less content from businesses and brand pages. What does this change mean …

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