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Worried about summer seasonality having an effect on your revenue? Our #1 piece of advice!

We LOVE quarterly sales events for the obvious revenue reasons, but did you know that hosting a Spring event is a great way to account for summer seasonality? A drop in revenue during the summer months is a common issue that many practices in the aesthetic and elective medical industry face. However, you can make …

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Importance of an Annual Marketing Plan for Aesthetic and MedSpa Practices

Do you have an Annual Marketing Plan for your Aesthetic or MedSpa practice? We cannot stress enough the importance of having a solid Annual Marketing Plan!  You would be surprised at how many practices we come across who do not have this key document in place. For our clients, we build an AMP based on …

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Recommended strategies for dealing with Facebook’s massive algorithm change

On January 11th Facebook announced a change to their algorithm in what they are calling an effort to “bring people closer together.” Facebook has started to implement this change in our news feeds by prioritizing meaningful content from family and friends; and showing less content from businesses and brand pages. What does this change mean …

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Women’s Entrepreneurship Speech by Kelly Smith at WED CDA | Spokane 2017!

Projected Growth Consulting founder and CEO Kelly Smith presents to a packed house at the Women’s WED Day in Coeur d’Alene on November 28th, 2017. Women’s Entrepreneurship Day (WED) at the United Nations is celebrated in 144 countries and is the world’s largest celebration of women innovators and leaders launching startups; bringing ideas to life, …

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1 Simple Question Can Help Convert More Leads to Consultations!

Consulting for elective cosmetic services has changed dramatically in the past few years.  Patients see themselves as clients, even though the offices still view them as patients.  It is important to have a high level of customer service and information on the call or email inquiry to the office because the competition has increased tremendously. …

1 Simple Question Can Help Convert More Leads to Consultations! Read More »

How do we make our clients $25,000 or MORE in 3 hours? Events!

What makes a SALES EVENT different from an OPEN HOUSE?  —REVENUE, that’s the difference! What generates revenue?  –Think QUALITY over QUANTITY.  Here are a few key items to keep in mind: 1) You must look at quality rather than quantity of attendees.  Our ‘rule of thumb number’ is approximately 30 RSVPs.  The rule of thirds (our …

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