Our Annual Marketing Plan course is perfect for elective medical practices new to the elective industry or for those who would like to jumpstart their business growth. Create your entire marketing plan for the year in less than an hour with our new virtual training program.
Create Your Annual Marketing Plan
Our Process Is Easy To Implement And Will Facilitate Growth For Your Practice!
This Course Will Help You Plan:
- Monthly Cross-Promotions
- Facebook Contests of the Month
- Quarterly Events
- Written and Video Blog Topics
- PLUS One Month FREE of our Standard Graphic Subscription Bundle ($550 Value!)
Case Study #1: Family Practice In Louisiana With Medspa Implementing Annual Marketing Plan
Challenge:
Create growth without spending all the profits on lead generation and marketing. The practice had exhausted their profit center marketing the MedSpa portion of their business for 7 years.
Projected Growth Consulting Solution:
Refocus marketing efforts on Cross Promotions vs Discounting while implementing monthly contests for existing client base. Focusing on consistency and layering of message throughout email, social media, in-office display, print and radio campaigns.
Result:
Improved consistency & frequency of message throughout all marketing efforts combined with a strategic AMP helped client gain traction on the sales of their most profitable service, a minimally invasive procedure. They doubled their net profit in 13 months while decreasing their marketing spending by 15%. They continue to experience patient loyalty and referrals.
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Case Study #2: Established Dermatologist In California Implementing Annual Marketing Plan
Challenge:
The thriving dermatology practice was published and well respected in the industry however, the challenge of incorporating elective aesthetics had proven to be a formidable opponent for many years.
Projected Growth Consulting Solution:
Implementation of an Annual Marketing Plan to create monthly cross promotions focused on new elective aesthetics. Introduced weekly e-blast and social media campaign for increased awareness of new injectable and laser services to existing client base.
Result:
Increased elective profits by 30% in only 6 months. Client experienced so much growth that they were able to hire an additional PA to solely focus on elective profit center!
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