A Complete Social Media Holiday Calendar (and posts)!
Some types of posts get high levels of positive engagement and interaction on social media. Simply put, if a Facebook Fan or Instagram Follower is willing to Comment, Share, or Repost your post, they’re willing to shout to the world that this post means something to them. Think of it like a fishing net, and each time we cast that net further we’re able to pull in more fish. When our Followers love our content and they’re willing to engage, they’ve just helped us cast that net even further. If you’ve heard the phrase ‘this speaks to me’ or perhaps Dr. Phil saying ‘find their currency’ then you already know what the goal is. You have to find what moves your collective audience and motivates them to engage positively with you, thereby increasing your organic reach.
FAQ: Should all my posts be about our procedures, treatments, and products? Answer: NO!
If we’re constantly asking for the sell (buy this product, buy this treatment, buy this procedure) our audience will tune out. Your page or your profile is your opportunity to personalize your practice to your audience. Display this personality through varied and highly engaging content that keeps your audience coming back for more, allowing you to build brand loyalty and nurture relationships that develop into profits when they’re ready to buy.
Your Post Playbook
Now we know that posts need to be highly engaging and varied. How do we construct these type of posts? Let’s break it down by the purpose of the post, because every post has a purpose.