Holiday and Seasonal Posts
Take advantage of holidays and the seasons, because they provide a lot of creative material to work with for constructing timely and ‘in the moment’ posts. Ask about favorite Christmas songs and cookies, or the spooky movie you watch annually for Halloween. Your fans think about Christmas in winter, and when January rolls around they’re thinking about spring vacation. Talk about beach bodies, or popsicle flavors, or the fact that no one shaves their legs during the cold months.
Running a giveaway contest on Facebook is an excellent strategy to increase fan reach and engagement on your page. You can incorporate a monthly giveaway to anchor your fans and their loyalty to your page—it basically keeps them coming back for more. Clearly the goal is to win, right? From the Facebook fan’s perspective, the answer is yes. From our perspective, the answer is no. OUR goal is to increase the visibility of our post and spread awareness of our practice and what we offer. We want to maximize the sets of eyes that see our post, while also maximizing the number of comments and shares that our post generates.
As we discussed earlier, each page has a collective personality and as you start to experiment with different types of post content, you’ll see what your audience tends to react to. Some pages love a solid quote. Sharing quotes can make people feel empowered and motivated. Quotes can be inspirational, humorous, motivational, or a genuine deep-thought. By asking a question in these quote examples below, we’ve converted these posts to potentially highly engaging posts.
Laughter is the universal language, and can truly be the best medicine. If your page can make someone laugh and brighten their day, they’ll be back for more. We’ve all seen those ‘funnies’ that go viral with multiple shares. Jump on the fun-bus and see how your audience reacts to humorous posts. Depending on how light-hearted your audience is, you can even try to push the envelope here a bit. You can even create your own memes, or record funny Boomerangs with your co-workers. Again, here’s your chance to personalize your page.