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In the past decade we’ve worked with thousands of clients in the aesthetic industry and it has become very clear that there are three key indicators required for growth and profit: finance, operations and marketing. From our experience we’ve discovered that there are specific systems and processes that practices can implement in order to take revenue and profit to the next level. We are focusing on what we believe is the most critical system to your growth as a practice, an annual marketing plan.
Why is an annual marketing plan so important? A solid annual marketing plan will increase revenue, decrease excessive marketing spend, cross clients into new services, maintain your bottom line, even out cash flow and create high surges in revenue with quarterly sales events. If you are still asking yourself, “What’s in it for me?” we encourage you to consider the true cost of NOT creating an annual marketing plan—stagnation.
An effective marketing plan has many hidden benefits such as providing clarity for your staff, vendors and advertising partners so they can assist in achieving your goals. Your plan will help you minimize costs by strategically partnering with vendors for free product and other financial benefits. The marketing plan provides a framework for your management team to handle weekly and monthly marketing tasks. It also provides the ability to measure return on investment (ROI). Developing an effective AMP does take planning, but it doesn’t have to take a lot of time. We believe that within 3 strategy sessions you too can complete a plan for success.
In future blogs we will guide you through our 3 key essentials of an annual marketing plan. Our goal is to strategically narrow your marketing focus, improve consistency and layering of your overall
message, and teach you how to build powerful promotions in order to reach new clients and increase conversion and closing ratios.
Kelly Smith
Founder & CEO of Projected Growth Consulting
