Scaling a med spa is one of the most exciting—and challenging—chapters in any aesthetic entrepreneur’s journey. You’ve put in the work. You’ve built the foundation, grown a loyal client base, and established signature services that bring in consistent revenue.
But now you’re asking the big question:
“What’s next? How do I grow without burning out?”
At Projected Growth Consulting (PGC), we specialize in answering that question every single day. I’m Kelly Smith, founder of PGC, a bestselling author, and a coach who’s helped thousands of med spa owners across the country scale smarter—not harder.
With the right blueprint, your med spa can go from stable to unstoppable. Let’s break down what it really takes to grow sustainably, strategically, and successfully.
Scaling isn’t one-size-fits-all. For some, it’s hitting $150K/month in revenue. For others, it’s opening a second (or third!) location, launching virtual services, or even franchising. The first step is defining success on your terms.
Ask yourself:
At PGC, we work with you to get crystal clear on your goals so we can reverse engineer the right growth strategy for your vision.
Before you scale, you need a strong, reliable foundation. That means your operations, team, marketing, and sales systems must be solid and streamlined. If there’s chaos behind the scenes, scaling will only magnify the cracks.
We start by auditing your current setup:
At PGC, this internal audit is always step one. You can’t build something scalable without structure—and our job is to help you build upward, not outward without direction.
Here’s a truth most med spa owners overlook: more services ≠ more revenue.
One of the smartest ways to scale is by narrowing your focus. Identify your highest-margin, high-demand treatments—and double down.
Can you package them? Add enhancements? Create monthly memberships?
One of our clients increased monthly revenue by 60% by simplifying her service menu and focusing on just three core treatments. Her team sold more confidently, her clients rebooked more consistently, and her systems became easier to manage.
Less is more—when it’s strategic.
Scaling in today’s landscape means owning your digital space. That means a:
Your online presence should reflect the level of excellence you deliver in-clinic. As you grow, we help med spas become known as go-to authorities in their market with professional branding, education-driven content, and consistent visibility.
Whether it’s creating viral Instagram Reels or building email funnels that convert, our team has done it all—and we’ll show you how to do it, too.
You can’t scale alone—and you shouldn’t. One of the biggest mistakes we see med spa owners make is trying to do everything themselves. The key to scaling is building a high-performing, well-trained team with the right leadership in place.
That means:
PGC provides hiring templates, onboarding guides, sales training, and leadership coaching so you can delegate confidently and protect your time and energy as the CEO.
The secret to sustainable med spa growth? Retention over acquisition.
Yes, bringing in new clients is exciting—but building long-term relationships with current ones is far more profitable. That’s where loyalty programs, reactivation campaigns, follow-ups, and little “wow” moments come in.
We help you implement systems that make every client feel seen, supported, and excited to come back—and bring their friends with them.
One well-timed reactivation campaign alone can generate $10,000–$50,000+ in revenue—without a single dollar spent on ads.
Scaling your med spa doesn’t have to feel overwhelming. With the right blueprint and expert guidance, you can grow with clarity, confidence, and real results.
If you’re thinking:
“I’m ready for more—but I’m not sure what my next move should be…”
That’s exactly what I’m here for.
Let’s turn your med spa into the powerhouse it’s meant to be. Remember, it’s all about the implementation!
To your growth,
Kelly Smith
Founder & CEO, Projected Growth Consulting
