Strategy

Why is an Annual Marketing Plan Important?

In the past decade we’ve worked with thousands of clients in the aesthetic industry and it has become very clear that there are three key indicators required for growth and profit: finance, operations and marketing. From our experience we’ve discovered that there are specific systems and processes that practices can implement in order to take …

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Can Company Culture Affect Company Profits?

Nothing is more important in aesthetic medicine than patient relations. When patients are spending their own money on elective procedures, the experience needs to be a good one, every single time.  Otherwise, you run the risk of them going elsewhere,  and they’ll bring their friends with them. It all begins with your staff.  There is …

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3 Recommended Website Areas to Review Quarterly

At Projected Growth Consulting, we always recommend that our clients set time aside quarterly to review their website. This helps to ensure that all information is current and accurate which will lead to a much better experience for clients. What are the key areas we recommend reviewing on your website? 1) Website Links Spend a …

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Building an Online Community? Engagement is Key!

We are frequently asked by practices across the country, what our secret is for building engagement on aesthetic and elective medical social media pages. Our answer? It all begins with practice dedication to engage. Our “secret” is that we are committed to responding to every comment or message that we receive on our client social …

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Importance of Facebook Giveaway Contest!

Running a giveaway contest on Facebook is an excellent strategy to increase Fan reach and engagement on your Page. You can incorporate a monthly giveaway to anchor your Fans and their loyalty to your Page as it basically keeps them coming back for more. You can also use it to generate increased visibility on your …

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Worried about summer seasonality having an effect on your revenue? Our #1 piece of advice!

We LOVE quarterly sales events for the obvious revenue reasons, but did you know that hosting a Spring event is a great way to account for summer seasonality? A drop in revenue during the summer months is a common issue that many practices in the aesthetic and elective medical industry face. However, you can make …

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Importance of an Annual Marketing Plan for Aesthetic and MedSpa Practices

Do you have an Annual Marketing Plan for your Aesthetic or MedSpa practice? We cannot stress enough the importance of having a solid Annual Marketing Plan!  You would be surprised at how many practices we come across who do not have this key document in place. For our clients, we build an AMP based on …

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Cross Promoting for the Win

Over the years we’ve helped our clients sell millions of dollars with of aesthetic and medspa services, procedures and products. We’ve learned quite a bit during that time about selling in this tough industry and today we are sharing one of our favorites with you. Cross promotions are the key to selling more. Now don’t …

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Recommended strategies for dealing with Facebook’s massive algorithm change

On January 11th Facebook announced a change to their algorithm in what they are calling an effort to “bring people closer together.” Facebook has started to implement this change in our news feeds by prioritizing meaningful content from family and friends; and showing less content from businesses and brand pages. What does this change mean …

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Women’s Entrepreneurship Speech by Kelly Smith at WED CDA | Spokane 2017!

Projected Growth Consulting founder and CEO Kelly Smith presents to a packed house at the Women’s WED Day in Coeur d’Alene on November 28th, 2017. Women’s Entrepreneurship Day (WED) at the United Nations is celebrated in 144 countries and is the world’s largest celebration of women innovators and leaders launching startups; bringing ideas to life, …

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