Strategy - Projected Growth Consulting™

Profit Killer #5: Not Knowing Your Key Performance Indicators And Marketing ROI

Business Consulting, Online Marketing, Sales & Marketing, Strategy / By Bhirst

To make the changes needed for your profit to grow, you have to know how your business currently performs. Track and measure your Key Performance Indicators (KPI) and make sure you get a proper return on your marketing investment (ROI). Which KPIs should you measure? We recommend tracking and measuring the number of leads, conversions […]

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Create A High – Volume Retail Practice To Increase Profit And Patient Retention

Uncategorized, Business Consulting, Operations Management, Strategy, Success / By Bhirst

Want returning clients? Make sure they buy something on their way out. Research shows that the amount of retail products sold to a client during a visit impacts the likeliness of that client returning. If done correctly, retail sales can be a good way to add to your practice’s income and increase profit. We suggest picking one

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Profit Killer #4 – Not Tracking Key Metrics, Expenses & Benchmarks.

Uncategorized, Business Consulting, Strategy, Success / By Bhirst

Build a healthier business by tracking your key expenses to identify problem areas and improve your net profit It’s simple, right? If you spend less money than you make, your business will stay afloat. But if you want it to be a downright success, you need to spend wisely. By measuring your expenses monthly and

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Profit Killer #3 – A Low Conversion Website

Business Consulting, Clients, Online Marketing, Operations Management, Sales & Marketing, Social Media, Strategy, Success / By Bhirst

Create a website that sells: Worry less about looks and more about converting visits on your site into patient leads. Don’t get me wrong: A website does need to look good. But it has to be efficient as well. As an owner of a website you have a digital salesperson working for you 24 hours a day. Your

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Profit Killer #2 – Lack Of Written Annual Marketing Plan (AMP)

Business Consulting, Online Marketing, Sales & Marketing, Social Media, Strategy, Success / By Bhirst

Create Your Annual Marketing Plan in One Hour to Increase Your Profit and Revenue The most impactful strategy to market and grow your practice and take your profit to the next level is to create and implement an Annual Marketing Plan. A solid AMP helps you increase revenue, decrease impulsive marketing spending, direct patients into new services, maintain

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Profit Killer #1 – No Clear and Measurable Financial Plan

Uncategorized, Business Consulting, Operations Management, Sales & Marketing, Strategy, Success / By Bhirst

How To Set Clear Monthly Sales Goals With Team Buy-in If you feel uncomfortable with the financial analysis side of your business, you are not alone. Add to that the concept of open book accounting, and most business owners will start to balk. But knowledge is power: If you know and share your performance, and use it

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Why is an Annual Marketing Plan Important?

Business Consulting, Clients, Online Marketing, Operations Management, Sales & Marketing, Sales Events, Social Media, Strategy, Success / By Bhirst

In the past decade we’ve worked with thousands of clients in the aesthetic industry and it has become very clear that there are three key indicators required for growth and profit: finance, operations and marketing. From our experience we’ve discovered that there are specific systems and processes that practices can implement in order to take

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Can Company Culture Affect Company Profits?

Business Consulting, Clients, Operations Management, Sales & Marketing, Strategy, Success / By Bhirst

Nothing is more important in aesthetic medicine than patient relations. When patients are spending their own money on elective procedures, the experience needs to be a good one, every single time. Otherwise, you run the risk of them going elsewhere, and they’ll bring their friends with them. It all begins with your staff. There is

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3 Recommended Website Areas to Review Quarterly

Uncategorized, Clients, Online Marketing, Strategy / By Bhirst

At Projected Growth Consulting™, we always recommend that our clients set time aside quarterly to review their website. This helps to ensure that all information is current and accurate which will lead to a much better experience for clients. What are the key areas we recommend reviewing on your website? 1) Website Links Spend a

Building an Online Community? Engagement is Key!

Business Consulting, Online Marketing, Social Media, Strategy, Success, Uncategorized / By Bhirst

We are frequently asked by practices across the country, what our secret is for building engagement on aesthetic and elective medical social media pages. Our answer? It all begins with practice dedication to engage. Our “secret” is that we are committed to responding to every comment or message that we receive on our client social

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Profit Killer #5: Not Knowing Your Key Performance Indicators And Marketing ROI

Create A High – Volume Retail Practice To Increase Profit And Patient Retention

Profit Killer #4 – Not Tracking Key Metrics, Expenses & Benchmarks.

Profit Killer #1 – No Clear and Measurable Financial Plan

Can Company Culture Affect Company Profits?

3 Recommended Website Areas to Review Quarterly

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