Business plan med spa

Why is an Annual Marketing Plan Important?

In the past decade we’ve worked with thousands of clients in the aesthetic industry and it has become very clear that there are three key indicators required for growth and profit: finance, operations and marketing. From our experience we’ve discovered that there are specific systems and processes that practices can implement in order to take …

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What does Social Media have to do with your Business?

We all use it, most of us every day. We see new platforms being created, constantly being updated to have the newest and best features. So what does Social Media have to do with your business? We’re going to dip our toes into this expansive virtual world and give you a peek at how Social …

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Can Company Culture Affect Company Profits?

Nothing is more important in aesthetic medicine than patient relations. When patients are spending their own money on elective procedures, the experience needs to be a good one, every single time.  Otherwise, you run the risk of them going elsewhere,  and they’ll bring their friends with them. It all begins with your staff.  There is …

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1 Simple Question Can Help Convert More Leads to Consultations!

Consulting for elective cosmetic services has changed dramatically in the past few years.  Patients see themselves as clients, even though the offices still view them as patients.  It is important to have a high level of customer service and information on the call or email inquiry to the office because the competition has increased tremendously. …

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How do we make our clients $25,000 or MORE in 3 hours? Events!

What makes a SALES EVENT different from an OPEN HOUSE?  —REVENUE, that’s the difference! What generates revenue?  –Think QUALITY over QUANTITY.  Here are a few key items to keep in mind: 1) You must look at quality rather than quantity of attendees.  Our ‘rule of thumb number’ is approximately 30 RSVPs.  The rule of thirds (our …

How do we make our clients $25,000 or MORE in 3 hours? Events! Read More »

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New case study reveals the exact strategy we use to consistently find 50 new patients for our social media clients resulting in an average of $100,000 in new revenue!

COVID Spring/Summer Update On PGC Services & Resources

During this unprecedented time, The Projected Growth Consulting team has been hard at work supporting Medical Aesthetic Practices through free training and other resources. If you're wondering how the Projected Growth Consulting team can help your practice now, please watch this video. In it, Kelly Smith provides an update on the status of PGC services and resources as economies begin to open around the nation.

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