Sales & Marketing

Social Media Tips for Plastic Surgeons and Med Spas: Share, Don’t Sell…but how?

The key to success in social media for your plastic surgery practice or med spa is keeping your audience engaged. But how? The #1 way to increase social media engagement is by sharing great valuable content, NOT selling. SHARE, DON’T SELL Not all posts should be about procedures, treatments, and products. If we’re constantly asking …

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Which Social Media Platforms Work Best for Plastic Surgeons and Med Spas?

With so many social media platforms available, many plastic surgery practices and med spas struggle to select the best ones to use. So, which social media platforms work best? WHICH PLATFORMS WORK BEST? The top 3 Social Media Platforms are: #1 Facebook #2 Instagram #3 YouTube How do you get started using these platforms? STEP …

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#1 Tip to Grow Social Media Fast For Plastic Surgeons and Med Spas

What is the best way to grow social media quickly for plastic surgeon and med spas? The #1 way to grow social media engagement is by running giveaway contests, such as free Microneedling or Botox services. WHY CONTESTS ON SOCIAL MEDIA? The private nature of aesthetic services means that patients aren’t likely to announce publicly …

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Why is an Annual Marketing Plan Important?

In the past decade we’ve worked with thousands of clients in the aesthetic industry and it has become very clear that there are three key indicators required for growth and profit: finance, operations and marketing. From our experience we’ve discovered that there are specific systems and processes that practices can implement in order to take …

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What does Social Media have to do with your Business?

We all use it, most of us every day. We see new platforms being created, constantly being updated to have the newest and best features. So what does Social Media have to do with your business? We’re going to dip our toes into this expansive virtual world and give you a peek at how Social …

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Can Company Culture Affect Company Profits?

Nothing is more important in aesthetic medicine than patient relations. When patients are spending their own money on elective procedures, the experience needs to be a good one, every single time.  Otherwise, you run the risk of them going elsewhere,  and they’ll bring their friends with them. It all begins with your staff.  There is …

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Importance of Facebook Giveaway Contest!

Running a giveaway contest on Facebook is an excellent strategy to increase Fan reach and engagement on your Page. You can incorporate a monthly giveaway to anchor your Fans and their loyalty to your Page as it basically keeps them coming back for more. You can also use it to generate increased visibility on your …

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Worried about summer seasonality having an effect on your revenue? Our #1 piece of advice!

We LOVE quarterly sales events for the obvious revenue reasons, but did you know that hosting a Spring event is a great way to account for summer seasonality? A drop in revenue during the summer months is a common issue that many practices in the aesthetic and elective medical industry face. However, you can make …

Worried about summer seasonality having an effect on your revenue? Our #1 piece of advice! Read More »

Importance of an Annual Marketing Plan for Aesthetic and MedSpa Practices

Do you have an Annual Marketing Plan for your Aesthetic or MedSpa practice? We cannot stress enough the importance of having a solid Annual Marketing Plan!  You would be surprised at how many practices we come across who do not have this key document in place. For our clients, we build an AMP based on …

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Cross Promoting for the Win

Over the years we’ve helped our clients sell millions of dollars with of aesthetic and medspa services, procedures and products. We’ve learned quite a bit during that time about selling in this tough industry and today we are sharing one of our favorites with you. Cross promotions are the key to selling more. Now don’t …

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New case study reveals the exact strategy we use to consistently find 50 new patients for our social media clients resulting in an average of $100,000 in new revenue!

COVID Spring/Summer Update On PGC Services & Resources

During this unprecedented time, The Projected Growth Consulting team has been hard at work supporting Medical Aesthetic Practices through free training and other resources. If you're wondering how the Projected Growth Consulting team can help your practice now, please watch this video. In it, Kelly Smith provides an update on the status of PGC services and resources as economies begin to open around the nation.

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