Buying a medical practice? Use this buyer-side framework to test retention, staffing, capacity, systems, compliance, and owner dependence before an offer.
Use a practical med spa services scorecard to align demand, capacity, margin, patient outcomes, and safe delivery with a growth plan your team can execute.
Use this business enterprise value formula to value a med spa, test EBITDA assumptions, and build a stronger, more transferable practice before you sell.
Practice management consulting helps medical and med spa owners fix operations and lift margins. Learn what a consultant does, the warning signs, and ROI.
Book a strategy call to benchmark your healthcare patient acquisition costs 2026 against specialty data and apply the Practice OS method to cut them today.
Book a free consultation to calculate what your practice is worth. Learn how to value a business before you sell with exact earnings multiples and benchmarks.
Schedule a business valuation review for your med spa. Learn the SDE and EBITDA method and the value drivers that set your practice's true worth today.
Schedule a free growth consultation to plan your med spa seasonal marketing calendar and align quarterly promotions to secure steady revenue year-round.
Use this med spa Google Business Profile optimization audit to improve local visibility, booking paths, reputation signals, and practice growth decisions.
Book a free practice strategy call. Learn the seven must-have sections of a med spa employee handbook, from social media policy to progressive discipline.
Learn how a med spa exit strategy builds enterprise value before you sell: valuation benchmarks, diligence priorities, and a practical year-by-year prep plan.
Schedule a free success call to track your med spa marketing ROI by channel. Learn how to measure spend-to-revenue per campaign and boost profitability.
Schedule a consultation to learn med spa exit planning strategies. Build a practice worth selling in 3-5 years with a proven 5-stage exit readiness methodology.
Schedule a free consultation to build a med spa pricing strategy that protects margins, raises fees without losing patients, and drives durable profitability.
Schedule a free consultation for a med spa membership program strategy. Learn tier design, pricing psychology, and enrollment methods for recurring revenue.
Schedule a free consultation today. Use the five-step method to measure and lower your med spa patient acquisition cost without cutting your ad budget.
Schedule a free strategy call to build your med spa sales training system. Learn the seven-element framework that helps teams close 70%+ of consultations.
Schedule executive coaching to master med spa leadership development and build a self-sufficient team in 90 days with Kelly Smith's Practice OS framework.
Posting record-breaking revenue means very little if your medical spa is leaking profits through idle rooms, high provider turnover, or unoptimized marketing spend. Many aesthetics practice owners operate partially blind,…
Schedule a free success call to build your med spa KPI dashboard. Track provider utilization, LTV, CAC, and booking benchmarks to drive 7-figure profitability.
Schedule a free consultation to learn med spa staff retention strategies. Data shows replacing one injector costs up to $60K. Get a proven framework today.
Schedule a free consultation to learn how to open a medical spa in California. Understand CPOM rules, MSO-PC structure, and medical director requirements.
Key Takeaways Many med spas struggle with inconsistent consultation effectiveness, which directly impacts membership sales and overall revenue. Implementing a standardized, conversion-focused consultation script can transform your sales process from…
Schedule a consultation to learn how to estimate medspa startup costs for business loans. Get the numbers lenders want to see in your loan application.
Schedule your medspa marketing plan strategy session. Build a data-driven approach to attract high-value patients, optimize ad spend, and grow practice revenue.
Schedule a free consultation to design your medspa membership program recurring revenue model. Learn tier structures, pricing, and retention strategies that...
Schedule your scaling medical aesthetic practice consultation. Learn the systems, team strategies, and leadership transitions solo injectors need to grow.
Schedule a free consultation to build an aesthetic clinic recruiting system that retains top nurse practitioners and injectors through better pay, culture,...
Schedule a free practice strategy consultation. Learn how to structure a med spa partner agreement that secures compliance, equity, and practice growth.
Schedule executive coaching to solve your med spa owner bottleneck, delegate decisions with confidence, and build a stronger leadership team in 90 days.
Schedule a pricing strategy consultation and build a med spa pricing strategy that protects margins, improves decisions, and supports profitable growth.
Key Takeaways This article introduces an innovative approach to med spa marketing by leveraging AI as a "single source of truth" to streamline content creation and ensure brand consistency. By…
Schedule an executive coaching consultation and use your med spa profit and loss statement to spot warning signs, improve margins, and act confidently.
Get med spa customer acquisition cost benchmarks, formulas, and a tracking framework to compare channels, protect margins, improve payback, and grow profitably.
Schedule operational support and build a med spa no show policy that protects capacity with clear deposits, reminders, fees, and patient-friendly terms.
Schedule a free consultation today. Build a safer multi-location expansion plan. Learn how to scale a med spa using financial, staffing, SOP, marketing, and...
Schedule a consultation to learn how to sell med spa memberships using proven consultation, event, follow-up, front desk, and sales metrics strategies.
Key Takeaways This article introduces NotebookLM as a transformative tool for med spas to efficiently generate marketing content by leveraging existing internal knowledge. It highlights how practices can overcome content…
Schedule a consultation to diagnose the top profit killers medical spas face and build systems that protect margin, conversion, and sustainable growth.
. More leads will not fix a med spa with no path from inquiry to sale. The system must move each prospect toward a consultation, treatment plan, or membership. A…
Get your med spa marketing plan template to align quarterly revenue goals, treatment capacity, budget, channels, and follow-up with clear next actions.
Schedule a startup planning consult to map med spa startup costs, avoid budget gaps, and build a stronger launch plan. Get the med spa startup costs...
Key Takeaways Crafting a killer med spa business plan isn’t just about good intentions. It’s about foresight, precision, and a deep understanding of what truly matters in this dynamic industry.…
Get practical tips to improve aesthetic clinic operations, streamline your workflow, and create a smoother patient experience for lasting business growth.
Medspa sales training helps your team communicate value, increase patient retention, and turn more consultations into booked treatments for steady growth.
A medical spa business consultant helps you increase profit, streamline operations, and build a more scalable, successful medspa with proven strategies.
Key Takeaways Implementing a structured membership program is more than just a tactic for cash flow; it is a strategic lever to significantly increase your business’s valuation. By shifting your…
Aesthetic consultation training helps you build patient trust, improve booking rates, and grow your practice with expert communication and assessment skills.
Aesthetic practice consulting helps medspas and clinics grow with expert strategies for marketing, operations, and profitability. Learn how to get started.
Get practical tips on digital marketing for medical spas. Learn proven strategies to attract new patients, build trust, and grow your med spa business.
Key Takeaways Implementing AI-driven sales training allows med spa owners to bypass lengthy consultant projects and immediately address revenue leaks. By focusing on high-impact, low-effort automation, you can improve team…
Compare wellness and med spa services, from holistic care to advanced treatments. Learn what sets each apart and how to choose the right option for you.
Get clear on medical spa laws, ownership rules, and compliance essentials to protect your business, staff, and clients with this straightforward guide.
An executive medical spa blends advanced medical treatments with luxury care. Learn what sets this model apart and how it delivers real, lasting results.
Key Takeaways Scaling your med spa’s digital presence doesn’t require a massive budget or endless hours of manual content creation. By shifting your approach from generating generic AI content to…
Key Takeaways Transitioning from transactional, discount-based marketing to a structured membership model is the most effective way to eliminate monthly revenue anxiety. By implementing the right operational architecture, you can…
Key Takeaways Implementing a structured membership program is the most effective way to transition your med spa from a transactional model to a high-valuation asset. By shifting focus toward membership…
Key Takeaways This article provides a structured, actionable formula to help med spa owners achieve significant growth within 90 days. You’ll move beyond just offering services to strategically expanding your…
Key Takeaways Scaling a profitable med spa requires moving away from reactive, margin-eroding discounts and toward a proactive system that drives long-term retention. Use these strategies to maximize your revenue…
Key Takeaways Your online reputation serves as the first impression for every potential client, often outweighing your physical results or service menu. By mastering the collection, promotion, and management of…
Key Takeaways Increasing revenue in a med spa doesn’t require higher marketing spend; it requires maximizing the lifetime value of the clients you already have through consistent operational follow-up. By…
Key Takeaways Successful med spa loyalty programs move beyond simple discounts, which often result in lost margins, to focus on psychological triggers that drive genuine behavior change. By implementing a…
Key Takeaways To maximize profitability and avoid the “race to the bottom” caused by deep discounting, med spa owners must shift their focus from price-cutting to high-perceived-value offer strategies. Implementing…
Key Takeaways To effectively grow a med spa business today, you must shift your focus from aggressive advertising to becoming a trusted educational resource. By addressing the fundamental concerns of…
Key Takeaways To succeed as a med spa owner in 2026, you must pivot from thinking like a clinician focused on procedures to a business analyst focused on rigorous financial…
Key Takeaways Success in the modern med spa landscape is less about high-end facility buildouts and more about “operational austerity”—prioritizing scalable revenue systems over vanity projects. By shifting from a…
Key Takeaways As the aesthetics market shifts toward functional wellness, med spas must evolve their business models to sustain long-term profitability. By pivoting from vanity-based treatments to health-optimization protocols, your…
Key Takeaways Adopting AI in your med spa is about more than just incremental productivity gains; it is a strategic shift from technician to entrepreneur. By offloading repetitive administrative tasks…
Key Takeaways Optimizing your med spa pricing strategy is essential for moving away from thin margins and attracting a more loyal, high-intent clientele. By shifting your focus from competitive cost-plus…
Key Takeaways Low client retention in the med spa industry is rarely a clinical issue; it is a system-design problem that stems from a lack of automated follow-up habits and…
In today’s digital-first world, social media isn’t just a nice-to-have for your med spa—it’s an essential tool for building trust, attracting new clients, and growing a thriving, modern brand. If…
Every med spa owner knows that the journey from opening your doors to becoming a go-to destination in your community is filled with both exciting milestones and unexpected challenges. Whether…
Every med spa owner dreams of growing their business—not just in short bursts, but in a way that’s sustainable, scalable, and strategic. Maybe you’ve tried running promotions, boosting social media…
Running a successful med spa isn’t just about offering excellent services and cutting-edge treatments. It’s about building a solid foundation of trust with your clients that transforms a good business…
Every med spa owner has been there: you’re booked, your services are in demand, and your team is busy. But despite all of this, your business growth seems to have…
Every business hits a point where it feels like it’s stuck. You’ve got clients lined up, your calendar’s booked, and maybe you’ve even expanded your team. But somehow, the growth…
Scaling a med spa is one of the most exciting—and challenging—chapters in any aesthetic entrepreneur’s journey. You’ve put in the work. You’ve built the foundation, grown a loyal client base,…
Running a successful med spa requires more than just great facilities and professional staff; it’s about offering the services that your clients crave. Understanding the latest trends and treatments that…
The med spa industry is booming, and there’s no better time than now to jump into this rapidly growing market. As more and more people seek non-invasive treatments to enhance…
Have you ever considered how much your treatment room impacts the overall client experience? Your treatment room is far more than just a space—it’s an essential element that plays a…
Are you ready to elevate your small med spa into a thriving, profitable, multi-million-dollar business? Whether you’re just starting out or looking to take your existing med spa to the…
Have you ever thought about how opening your own med spa can transform not only your life but also help others embrace their self-care journey? Becoming a med spa owner…
Opening a med spa that truly aligns with your vision, values, and style is essential to standing out in today’s competitive industry. It’s not just about offering great treatments—it’s about…
In the competitive world of med spas, success hinges on adopting the right mindset, seeking expert guidance, and having a clear, strategic plan. Opening a med spa is a dream…
As we move into 2025, staying ahead of the competition in the med spa industry requires more than just offering great services. Clients today expect the latest, most effective treatments—and…
In today’s competitive med spa industry, creating a standout brand is no longer optional—it’s essential for long-term success. It’s not just about the services you offer; it’s about how your…
Imagine this: Your med spa is facing challenges—client numbers are dwindling, the competition is fierce, and you’re feeling uncertain about the future. Now, picture this: six months from now, your…
Picture this: You’ve spent months—or maybe even years—building your dream med spa. You’ve created a beautiful space, brought together a talented team, and invested in state-of-the-art equipment. Your vision is…
Have you ever wondered why your clients aren’t coming back as often as you’d like? Client retention is one of the most crucial factors in growing your med spa—and if…
In today’s competitive med spa industry, creating a standout brand is no longer optional—it’s essential for long-term success. It’s not just about the services you offer; it’s about how your…
Have you ever wondered what it takes to build a med spa that doesn’t just survive—but truly thrives? What’s the secret behind turning your dream into a profitable, successful reality?…
A med spa funnel is the system that turns attention into booked consultations, treatment plans, repeat visits, and measurable revenue. For most practices, the problem is not a lack of…
 Effective medspa loyalty programs answer one of the most common questions in the industry: why do some clients visit your med spa once and never return? Establishing a robust…
 Are your seasonal promotions not delivering the expected boost in MedSpa sales? This post delves into effective strategies that can transform your retail sales and marketing approach. From leveraging…
 Are you struggling to turn your MedSpa consultations into a robust revenue stream? This article will guide you through enhancing patient engagement and optimizing consultation techniques to significantly boost…
Need to boost your medspa sales? Here are 10 proven medspa sales strategies to increase revenue, attract new clients, and grow your practice this year. From enhancing your online presence…
Are you struggling to MAXIMIZE YOUR MEDSPA’S REVENUE WITH DATA DRIVEN MARKETING TACTICS? Data-driven marketing tactics can make a real difference. By leveraging comprehensive customer data, you can fine-tune your…
Looking to increase revenue and client satisfaction in your medspa? This is the ultimate guide to upselling and cross selling in your medspa, providing actionable tactics. Learn how to offer…
 Are you struggling to see a significant return on investments in your MedSpa? A robust sales team can be the catalyst for enhancing your inventory turnover and boosting overall…
The most costly medspa sales mistakes are the ones owners don’t recognize until revenue has already stalled are you watching your med spa’s potential profits slip away due to common…
Are retail sales hurting your business’s profitability? Unsure of how to boost your retail sales to become a high volume retail practice? Selling retail, done right, can increase your practice’s…
You can spend thousands of marketing dollars each month bringing fresh leads to your practice. However, if your front desk team is not successfully converting those new leads into consultations…
First impressions matter when it comes to boosting your closing sales ratio. How you interact with a prospective patient, both verbally and nonverbally, can make or break the success of…
Med Spa Inventory Management Protocols to Protect Profit Med spa inventory management is not just a back-office task. It is a profit protection system. When injectables, retail products, consumables, and…
It’s no secret that social media can be a powerful tool to grow your business. With millions of daily users and around 76% of social media users having purchased something…
Meet the latest tool to take your business to the next level: the PGC Executive Coaching App! Inside the PGC app, you’ll gain access to several key resources to track,…
Author, CEO, and founder of Projected Growth Consulting, Kelly Smith, recently released her highly anticipated 2nd Edition of “Top 10 Profit Killers for Plastic Surgeons and Medical Spas: And How…
Recent audiobook release “Top 10 Profit Killers for Plastic Surgeons and Medical Spas: And How to Avoid or Fix Them!” from Audiobook Network author Kelly Smith is a skillful guide…
Are you searching for information on opening a medical spa business and making it profitable within your first year?Or are you thinking about buying an existing medical spa business or…
Do you struggle with keeping up with your marketing plan? Don’t worry. You’re not alone. Most practice owners we consult do too. We know you get so busy working in…
Many of you know I started the company by doing onsite sales events, and we’ve done over 3,000 of them. Initially, this idea came to fruition because we were a…
Are you searching for information on opening a medical spa business and making it profitable within your first year? Are you thinking about buying an existing medical spa or selling…
This method works on any aesthetic medical practice, including plastic surgeons, medical spas, dermatologists, and more. Use this method in your next organic social media campaign! The strategies shared in…
We developed this formula and process specifically for aesthetic medical practices such as plastic surgeons, medical spas, dermatologists, and other medical clinics. The PGC 5 Framework For Social Media Content…
This method works on any aesthetic medical practice, including plastic surgeons, medical spas, dermatologists, and more. Use this method in your next organic social media campaign! Are you searching for…
A defined consultation structure will raise your patient closing ratios and provide more consistent results for your practice. While closing at a 50% ratio would make your practice successful, how…
Most practice owners believe more leads would solve their financial challenges. Although this is sometimes true, more often the issue is that their leads do not result in appointments or…
To make the changes needed for your profit to grow, you have to know how your business currently performs. Track and measure your Key Performance Indicators (KPI) and make sure…
Want returning clients? Make sure they buy something on their way out. Research shows that the amount of retail products sold to a client during a visit impacts the likeliness of…
Build a healthier business by tracking your key expenses to identify problem areas and improve your net profit It’s simple, right? If you spend less money than you make, your…
Create a website that sells: Worry less about looks and more about converting visits on your site into patient leads. Don’t get me wrong: A website does need to look good. But…
Create Your Annual Marketing Plan in One Hour to Increase Your Profit and Revenue The most impactful strategy to market and grow your practice and take your profit to the next level…
How To Set Clear Monthly Sales Goals With Team Buy-in If you feel uncomfortable with the financial analysis side of your business, you are not alone. Add to that the concept of…
Every hour spent on consultations is time that could be spent on treating patients and generating profit. Imagine doing 33 consultations in one evening with an outcome of 27 appointments.…
Even established, successful practices can have a hard time introducing and selling new products in today’s information-saturated world. Consumers are bombarded with services, discounts, offers, and promotions for…
Last week, Kelly’s newly released books, 1 Hour Annual Marketing Plan and 1 Hour Sales Event Plan made Amazon’s Hot New Releases list. 1 Hour Annual Marketing Plan made #1…
Wouldn’t it be great if you knew the thousands of dollars you were spending each month on marketing and lead generation were being handled wonderfully by your staff, and your…
Did you know that retail sales should make up 10 percent of your revenue? When implemented correctly, retail can make your practice more profitable, increase retention rate, and result in…
According to an article published last month in the Aesthetic Surgery Journal by the American Society for Aesthetic Plastic Surgery, patients are choosing plastic surgeons based on online presence rather…
The most important goal of social media is getting engagement on your platforms. So, how do you get more comments and shares? Here is a recap of our tips to…
One of the common mistakes that we see plastic surgery practices and med spas make is using discounting rather than cross-promoting. Cross-promoting will positively impact your practice’s bottom line. Also…
As mentioned previously, the #1 way to grow social media engagement for your plastic surgery practice or med spa is by running social media contests. Here are seven tips for…
Want to grow your social media following for your plastic surgery practice or med spa faster? Want to increase your revenue and client base while you’re at it? Follow these…
Your social media strategy is designed to develop connections, provide value, and educate followers about the aesthetic industry and our services, treatments, procedures, and products. Sounds amazing, right? Now what…
Did you know that your website is 52 times more likely to show up on the first page of Google if it includes embedded video? Video is an integral piece…
There are plenty of ways to use social media for your plastic surgery or med spa practice – some of them will produce great results and others won’t. Here are…
The key to success in social media for your plastic surgery practice or med spa is keeping your audience engaged. But how? The #1 way to increase social media engagement…
With so many social media platforms available, many plastic surgery practices and med spas struggle to select the best ones to use. So, which social media platforms work best? WHICH…
What is the best way to grow social media quickly for plastic surgeon and med spas? The #1 way to grow social media engagement is by running giveaway contests, such…
In the past decade we’ve worked with thousands of clients in the aesthetic industry and it has become very clear that there are three key indicators required for growth and…
We all use it, most of us every day. We see new platforms being created, constantly being updated to have the newest and best features. So what does Social Media…
